Technology, Information and Media
Transportation, Logistics, Supply Chain and Storage
Active

Franceska Toader

Strategy & Operations Leader

About Me

Strategy and operations leader with 8+ years of experience scaling tech businesses across Europe. Proven track record in launching and expanding new business lines and optimizing processes for sustainable growth. Skilled at translating strategic goals into operational plans, optimizing performance, and leading cross - functional initiatives. Data - driven and commercially minded, with a focus on delivering measurable business impact.

Jurisdiction

Romania

Experience

Seniority LevelDirector
Years of Experience6-10 years
Current StatusActive
Head of Strategy & OperationsNative Teams
2025 - Present

• Developed and executed the go - to - market strategy for Gig Pay, a B2B / B2B2C product helping employers pay gig workers. • Scaled the business from 1 pilot market to 80+ countries, achieving 50+ live clients, 6 design partners, and €75K+ MRR within 4 months. • Designed client onboarding, compliance, and operational frameworks to support multi - country growth. • Built and managed a dedicated 4 - person team, while aligning legal, finance, payroll, product, engineering, sales, and marketing around product strategy. • Translated client and partner feedback into operational playbooks and scalable processes.

Fractional COORevilabs
2024 - 2025

• Analyzed customer segments and competitive landscape to design a tiered pricing strategy that increased MRR by 150%. • Overhauled customer support processes, reducing average response time by 40% and increasing customer satisfaction scores by 25%. • Integrated customer support automation using chatbots, decreasing ticket volume by 30%. • Optimized onboarding and activation processes, improving user retention by 38% within the first two months. • Partnered with founders to prioritize features aligned with customer feedback, directly contributing to a 30% increase in feature adoption.

Senior Operations ManagerTazz (now Wolt Romania)
2020 - 2023

• Directed 25+ employees, scaling operations during rapid growth. • Achieved 200% courier base increase and 13x daily order growth. • Liaised with product and development teams, delivering 100+ new features. • Introduced fraud - reduction processes, cutting courier fraud by 70%. • Improved NPS by 10% through sales & partner ops collaboration.

Operations ManagerUber Eats
2019 - 2020

• Built courier supply structure and launched new cities, growing courier base by 35% in 6 months. • Doubled order volume in Romania (2019 – 2020). • Coordinated webshop launch, boosting conversion by 10%. • Reduced courier costs per trip by 15% in 6 months.

Market Pricing Expert AnalystMOL Romania
2018 - 2019

• Monitored market and supply prices for wholesale fuels, proposing daily price adjustments and shaping short - term strategy. • Provided comprehensive analyses through daily, weekly, and monthly reports to support long - term fuel strategy formulation. • Developed new SAP transactions, reducing invoicing time by 30%. • Created sales reports to streamline processes, reducing ad - hoc requests by 15%. • Analyzed the end - to - end fuel order process within wholesale and logistics departments, recommending lean process improvements.

Business AnalystEnsight Management Consulting
2016 - 2017

• Led the transformation of the B2B field force department project for Telekom Romania. • Developed a long - term sales strategy for UNIQA Romania. • Created project plans adhering to project management framework standards and procedures. • Effectively communicated results, both orally and in writing, to senior team members and clients.

Strategy and Valuation InternPwC Romania
2013 - 2013

• Established and maintained strong customer service and client relationships. • Participated in financial analysis projects for various companies. • Collaborated with the team reviewing valuation reports during the financial statement auditing process. • Provided translations from English to Romanian.

Head of Operations SEEGlovo
2023 - 2024

• Oversaw 8 countries and 2 departments, with 35+ employees. • Managed €2M+ budget, improving retention metrics and delivery times (–2.5 minutes). • Drove 10% increase in courier acquisition and 5% YoY order growth. • Spearheaded cross-functional strategy with Global Acquisition, Finance, and Legal to optimize fleet planning. • Implemented new courier benefit policies, aligning local operations with global strategy. • Served as Interim Head of Ops for Moldova, increasing fleet by 20% and weekly orders by 35%.

Education

Masters of MarketingWirtschaftsuniversitat Wien,
2014 - 2016
Degree of EconomicsUniversitet Utrecht, School of Economics,
2011 - 2014

Skills

Core skills0
Languages4

Languages

English
Romanian
Spanish
French