The role: • Part of ExCo & management of product and design teams (8 people) • Drive product vision, strategy and implementation • Level up product and design practices & methodologies • Lead UK expansion discovery & strategy work Achievements: • Refined company vision and strategy to align with growth objectives: Within my first three months, I convinced the leadership team to revisit and refine the company vision and strategy. Facilitated the process using key decision - making frameworks, ensuring alignment across the executive team and establishing a clear roadmap for long - term success. • Defined a clear and actionable product strategy: Crafted an inspiring and focused product strategy, enabling the company to align cross - functional efforts and prioritize initiatives that deliver measurable impact. Successfully reorganized product and tech teams to execute this strategy effectively and at scale. • Professionalized product and design practices: Elevated the maturity of product and design practices by introducing robust methodologies and frameworks for discovery, delivery, and decision - making. Established scalable processes to ensure a consistent focus on user outcomes and business impact. • Led UK market expansion strategy: Spearheaded the discovery and strategy work for the company's UK expansion. Defined the market entry plan through in - depth research, user insights, and competitive analysis, positioning the company for a successful launch in a new market. Extra context: We were raising our series B and we had a great deal securitizedfor the next 5 years. I was excited to lead product and growth further as part of the ExCo but the market crash came and the investor retracted 1 week before receiving the funds; we didn't have enough time to secure a new round and the company had to close

Product advisory for early stage founders, B2B and B2C on product strategy, discovery, de - risking Clients: Journey (B2C foodtech), Fringuant (AI B2B e - commerce), MrArthur (B2C AI powered coach for educational screen time management for kids), Pimento (B2B AI powered design tool), Buddy (B2BC app that helps manage daily life and admin tasks)

• Part of ExCo as global CPO & management of product and design teams (10+ people) • Define the product vision and strategy of the group (3 M&A integrations) • Lead the product portfolio growth • Manage and mentor the product & design teams The founder of Signaturit and Global CEO who hired me left the company the day of my arrival. The investors asked me to stay and I was able to make a big difference for Signaturit at a strategic level Achievements: • Led transformational growth during M&A integrations: Took charge of all product and design responsibilities as the company scaled from a single 10M€ business to a group of 3 companies generating 30M€+ in total revenue. Successfully navigated complex M&A integrations, ensuring minimal disruption and unlocking synergies across the portfolio. • Drove strategic vision and revenue growth: Defined and implemented a unifying product vision and strategy to position the group as the European leader in digital transactions. Championed key decisions on segmentation, positioning, and go - to - market strategy, driving a 20% revenue increase during a challenging post - M&A reorganization year. • Designed and executed scalable integration strategies: Developed and deployed the group's M&A integration strategy, aligning product portfolios, operational processes, and cross - functional collaboration to maximize efficiency and market impact. • Provided critical leadership in a time of change: Stepped up as a stabilizing, inspiring and strategic leader following the departure of the founder and CEO on day one. Earned the trust of the board and investors by ensuring the success of the company's strategic evolution during a pivotal period. Extra context: Nevertheless after that point it was impossible to executefurther as half of the leadership team left, there was no CTO and the remaining 3 CEOs werefightingfor influence so my role was to becomejust politicalfor thefuture year.

• Drive the strategic direction, define the global roadmap for all Aircall product portfolio and ensure its execution • Lead, manage and mentor all product & design teams (20+ people) • Drive Product led growth in a fast paced scale up environment • Scale up the PM and Design practices and refine processes to improve quality and speed, whilst reducing waste My mission to prepare the products and the organisation for scale hyper growth environment. • While I was in charge of all product and design topics, the company grew from 40M to 100M$ in revenues, and the valuation exceeded 1B$. • I've built a scalable organisation fast, by redesigning the org, the roles (hired 8 people in the first 3 months) and the processes (discovery, data, insights, delivery, outcome focused, impact OKRs, communication , ...) • I've professionalised the product and design methods and practices and implemented effective scalable processes. • I've defined and implemented multiple growth strategies: launch of non voice product, new integrations core strategy, upmarket product strategy, AI and workflows innovation

• Mentor and coach product professionals to achieve product goals, grow their skills and develop their careers; give workshops;

World class consulting for organisations that need to find product market fit or accelerated growth in a short time (in 3 months our teams would find the most meaningful problems, de risk and focus direction and implement effectively software with maximised user and business impact, while coaching the client teams to do the same) • Mentor and trains teams on lean startup, agile & design thinking methodologies • Define product vision, strategy and roadmap • Deliver software with real and fast business impact through best in class methodologies • Facilitate collaborative decision - making in a workshop context • Definition & tracking of success criteria

am listed in the Top women in Product in Europe 2018, the Elite business women to follow in 2019 and, Top 25 PLG influencer 2021, mission was to prepare the, for scale in a hyper growth environment.