Hello, I'm Christine Babkine.
Driven by a sincere desire to create a lasting impact, Christine embodies modern executive leadership. With over 25 years of experience at decision - making levels in marketing and corporate social responsibility, she stands out for her listening skills, her ability to quickly grasp issues, and her ability to mobilize teams toward optimal results. Recognized for transforming complex challenges into opportunities for collective growth, she embodies a human and strategic approach where each stakeholder feels valued and involved. Always attentive to the organization's real needs, Christine offers innovative and concrete solutions, benefiting the excellence and influence of teams. Her unifying vision and constant concern for continuous improvement make her a valuable ally for any organization aspiring to responsible and ambitious leadership. Key
Details
- Professional CategoryGovernance & Board Management
- Location
- Years of Relevant Experience20+ years
- Seniority LevelC-Suite
- Consulting Rate (Hourly)500
Headline
Senior Leadership in Sustainability - ESG Strategy and Disclosure (Canada, CDP, GRI, CSRD)
Experience
Director, Corporate Social Responsibility
BRPOctober 2021 - November 2024Mandate: Implement the corporate social responsibility (CSR) strategy with operational and corporate teams to achieve defined objectives. Responsible for developing the community engagement strategy. Collaborate with several teams to achieve ESG objectives within the organization. Manage a team of 9 people and a budget of $7 million.
Key Contributed to BRP's of Global Companies
• Implemented Corporate Social Responsibility governance.
• Launched and rolled out the CSR25 program, positioning the company as a leader in social responsibility.
• Developed the governance structure and optimized donations and sponsorships.
• Orchestrated the launch of flagship initiatives such as the Ride Out Intimidation corporate cause and the International Stand Up to Bullying Yellow Day program, generating broad internal and external engagement.
• Modernized the CSR report in line with GRI, UNSDGs, SASB, and TCFD standards, and prepared for the European CSRD and integrated it into the annual activity report.
Director, Corporate Social Responsibility
Ivanhoé CambridgeSeptember 2012 - October 2021Mandate: Define and implement an ambitious CSR strategy to maximize the value of real estate assets and strengthen the company's reputation. Manage a multidisciplinary team of 4 people and a budget of $4 million.
Key Achievements:
• Significant contribution to the company's positioning among the Top 50 Canadian Most Responsible Companies in less than 3 years.
• Ranking in the Top 10% of the Global Real Estate Sustainability Benchmark (GRESB) in North America for 5 consecutive years.
• Supported senior management in transforming CSR practices.
• Implementation of working committees and co-created action plans around priorities such as carbon footprint reduction, DEI (Diversity, Equity, and Inclusion), and stakeholder engagement.
• Development and implementation of a philanthropy policy, management of the partnership portfolio, and employee engagement programs.
Manager, Donations & Sponsorships
Société des alcools du Québec (SAQ)September 2005 - September 2011Mandate: Develop the sponsorship strategy, optimize partnerships and maximize community impact. Manage a team of 11 people and a budget of $7.5 million.
Key Achievements:
• Transformed the SAQ's positioning toward a high-impact philanthropic sponsorship approach, aligned with its business strategy.
• Defined and implemented a unifying corporate cause: food aid.
• Increased revenue through the adoption of initiatives aligned with its marketing strategy and stakeholder engagement.
Director Marketing and Communications
Six Flags - La Ronde et l'International des FeuxApril 2004 - October 2005Mandate: Develop and execute the marketing and communications strategy for Six Flags – La Ronde and International des Feux, maximizing the park’s visibility and revenue. Responsible for marketing (individual and group ticket sales, promotions), communications, public relations, and customer service. Manage a team of 18 people and a budget of $2 million.
Key Achievements:
• Launched an innovative pricing system focused on fairness (prices based on size), increasing accessibility and attendance.
• Developed the first marketing campaign tailored to the Quebec market.
• Led the working group to develop concepts for new children's rides tailored to the Montreal market, generating increased customer satisfaction.
Sponsorship Manager, Marketing Director
Tennis Canada – International tennis competition April 1996 - May 2003Mandate: Manage sponsor visibility on the event site, develop sales for the Rogers Cup and ensure the growth of the Tennis Canada brand. Spokesperson for the event's popular component.
Key Achievements:
• Organization of sponsor services through the implementation of a database.
• Development and effective management of major partnerships, transition of title sponsors.
• Launch of an exclusive individual box service, generating significant new revenue.
• Significant increase in ticket sales through innovative marketing strategies.
• Promotion of the event as a spokesperson to stakeholders and (non-sporting) media.
Environmental, Social, and Governance (ESG) Strategy and Disclosure Consultant
ConsultantJanuary 2025 - CurrentMandate: Support financial services players in developing and disclosing ESG strategies that comply with international frameworks and regulatory requirements (ESG Report, Corporate Sustainability Reporting Directive (CSRD)).
Industry
- Entertainment Providers
- Financial Services
- Manufacturing
- Real Estate and Equipment Rental Services
- Retail
Specific Jurisdictions That I'm Qualified In or Can Cover
Canada
France
United States
Language(s)
- English
- French
Education
Université Laval (Québec)
MastersMBASeptember 2017 - May 2020
Université du Québec à Montréal
DegreeBAA - MarketingSeptember 1990 - December 1992
Université Laval (Québec)
DegreeBoard of Directors certificationSeptember 2021 - October 2022
Professional Membership / Certification
ASC, C.Dir.
Your Skills
LeadershipStrategic PlanningInfluencing SkillsChange ManagementStakeholder EngagementMarketing CommunicationsPhilanthropySustainabilityStakeholder ManagementTransformation
Professional Interests
Board of DirectorsB-CorpESGSocial ImpactSport IndustryAnimal WelfareWell being
I am interested in
- Career Opportunities
- Providing Services based on my Expertise