Led the retail transformation during an industry - wide crisis by implementing an omni - customer model in a context of friction between physical and online retail, achieving set objectives and adapting the business to market changes. Launched new business lines, such as energy services and device renting, diversifying the product and service portfolio and generating over €8M in additional margin. Negotiated and established a strategic partnership with Fotoprix, driving business evolution, expanding the target audience, and increasing in - store traffic by +12%, resulting in over €3M in revenue. Successfully navigated the COVID - 19 crisis, ensuring operational continuity throughout the period. Managed restructuring processes, including collective redundancies (EREs) and temporary layoffs (ERTEs), negotiating with unions and employee representatives to reach balanced solutions for all parties. Reduced rental and management costs by over 12% through collaborative negotiations with suppliers.

Wholesale Service Provider for the Mobile Operator Airtel (Vodafone), specializing in the resale of products and services through the distribution channel.

Since the association's founding, I have supported the sector by promoting knowledge sharing and contributing to the development and professionalization of retail across all its segments

a working group led by PwC has been dedicated to preparing economic reports, providing advisory services, and supplying information to goverment agencies, institutions, and sector associations.

Education Retail Conferences,