• Co - founded cybersecurity startup focused on privacy - preserving digital identity and authentication (eID & biometrics). • Built brand positioning, messaging, and go - to - market strategy for the IAM / DPI market. • Engaged with 100+ investors, refining pitch decks and metrics to align with pre - seed to Series A expectations. • Developed ecosystem partnerships in digital public infrastructure (SSI, IDP, PKI).

• Founded an AI - powered startup for hyper - personalized character evaluation based on Human Design. • Designed and executed the full go - to - market stack: WordPress website, HubSpot CRM, branding, copywriting, and digital presence. • Defined technical scope and supervised outsourced development teams, driving product delivery via agile sprints. • Demonstrated ability to launch a complete startup ecosystem independently, combining marketing and technical supervision.

• Held Prokura (Power of Attorney) and full business responsibility for DACH with €358M budget. • Defined product range and channel strategy, optimizing margins and exceeding revenue targets. • Represented DACH in international strategy and pricing councils. • Supported the organizational transformation from legacy field sales to a Key Account Management model, introducing structured account planning and executive retailer engagement.

• Introduced new pricing strategy with CPO and redefined GTM, customer targeting, and customer journey. • Rolled out digital marketing automation and modern product marketing materials, strengthening lead generation. • Directed marketing for international expansion into new countries and partner ecosystems. • Acted as public spokesperson & evangelist, working with PR agencies, journalists, and publishing articles.

• Managed €600k annual marketing budget for events and exhibitions; shifted budget to digital performance marketing during COVID. • Unified fragmented, silo - based product marketing into a single integrated team, increasing efficiency and brand consistency. • Expanded and led a remote / hybrid marketing team, launching new websites entirely remotely.

• Conducted technical customer workshops, gathering requirements and shaping solution designs. • Built and presented demo showcases for client pitches; provided pre - sales support. • Acquired deep technical knowledge (Java, Docker, security, AI, Python) by working closely with developers and translating complex concepts into customer - friendly sales narratives.

• Translated highly technical solutions (digital archiving, cloud, document management, process automation, SAP integration) into customer - ready messaging. • Delivered webinars, events, and pre - sales support, strengthening enterprise sales efforts.

• Managed full product lifecycle, working closely with development teams to align features with customer needs. • Shaped go - to - market strategy (pricing, channels, positioning) to drive adoption and competitiveness. • Oversaw quality assurance and documentation to ensure reliability and customer satisfaction.

• Served as VAIO Evangelist for Europe, acting as the public face of Sony's premium PC lineup through stage appearances, product videos, and media engagements. • Bridged Japanese engineering excellence with European customer needs, translating highly technical product innovations into compelling value propositions. • Drove country expansion from 5 to 26 European markets, coordinating closely with local subsidiaries to align launches and achieve aggressive growth targets. • Regularly visited all European countries to introduce new lineups, deliver product training, and conduct live demos for Sony staff, dealers, and retail partners. • Partnered with local sales units to increase revenue and ensure budget targets were exceeded, leveraging strategic product positioning and tailored support. • Key contributor to major European events and exhibitions, from planning to on - stage execution, ensuring impactful product showcases. • Supported marketing and PR teams by shaping narratives around Sony products' unique selling points, strengthening brand authority across Europe. Special roles Sony Europe: • Ambassador Blu - ray Disc Association (BDA); promotion and introduction of the new HD format • Sony United Specialist VMOE; responsible for cross - product group marketing activities • Club VAIO Master; technical manager of the online forum for customers

• Founded and operated Spaeth Mediensysteme while still in school. • Built PCs, networks, and provided IT training / support for SMEs and private clients. • Connected customers to the early Internet (via modem) and trained first time users. • Ran sales promotions for Sony VAIO at Saturn Hamburg, creating the link to later career at Sony Europe.