Hello, I'm Jan F.
Strategic Design Director & Innovation Advisor with 20+ years helping businesses transform uncertainty into meaningful growth. Guided 170+ senior leaders on digital innovation across Nordic and global markets. Experienced in combining design-driven strategy, emerging technology, and behavioral insight to turn uncertainty into measurable growth.
Details
- Professional CategoryConsulting & Advisory
- Location
- Years of Relevant Experience20+ years
- Seniority LevelExecutive
- Consulting Rate (Hourly)250
Headline
Strategic Design Director & Innovation Advisor | Bridging Human Behavior with Emerging Technology for Business Impact | Creativity + Ethnography + AI
Experience
Strategic Design Director & Innovation Advisor
Relevant/Notable employerFDCDecember 2020 - CurrentIndependent strategic advisor helping organizations navigate the shift from digital transformation to AI-enabled innovation. Develops frameworks and methodologies that guide leaders through strategic decisions about AI adoption. Builds thought leadership on ethical AI implementation while identifying new business opportunities
Principal Strategic Designer & Executive Advisor
Relevant/Notable employerTietoevryMay 2017 - December 2020Supported the strategic transformation of an IT company from vendor to strategic partner. Developed innovation methodologies and led executive programs that contributed to a €1.4B merger, secured NOK 2B+ in contracts, designed 10× revenue platforms, and delivered crisis turnarounds with million-class savings across automotive, finance, and public sectors.
Chief Design Officer
Relevant/Notable employerMovi TechMay 2016 - May 2017Established design practice for seed-stage interactive video startup. Created modular UX framework with API-first architecture enabling scalable customization. Supported strategic pivot from consumer to enterprise SaaS, restoring investor confidence and enabling global OEM partnership exploration.
Creative Director, Strategist & Project Manager
FDCMay 2013 - May 2016Built tech-driven innovation consultancy delivering award-winning digital products. Led cross-border teams creating brand-centric solutions including global e-learning platform for Carlsberg Group and proximity marketing platform that secured seed funding. Won 11+ international awards with solutions featured across 50+ industry platforms.
Sr. Art Director, Creative Lead & Strategic Advisor
McCann WorldgroupMay 2010 - May 2013Drove digital engagement and innovation projects bridging creativity and technology across 42 markets. Led insight process and team behind IKEA Place AR app (8.5M users, 14 awards), co-art directed catalogue reaching 684M customers, and delivered viral campaigns achieving 713,000+ viewers while executing emergency turnarounds that prevented major client losses.
Art Director, Designer & Digital Advisor
DinamoMay 2008 - May 2010Supported traditional agency's transformation for digital-first competition. Developed integrated digital practice and advised C-suite in strategic client meetings. Led 20+ digital-first campaigns blending UX/UI with interactive storytelling, designed TINE packaging that increased sales 30% (Design Effect Award), and created 10+ visual identities across multiple sectors.
Art Director & Senior Designer
MediaFrontSeptember 2005 - May 2008Drove digital innovation at pioneering Nordic agency. Led cross-functional teams integrating UX/UI with technology. Delivered 40+ user-centric digital solutions winning 4× Nordic Awards Gold/Silver and crafted 8+ brand identities including Grette namemark that survived Snøhetta's redesign 12+ years later.
Art Director & Designer
McCann InteractiveDecember 2004 - September 2005Built interactive capabilities for newly formed digital practice. Pioneered innovative interfaces and integrated digital into brand strategies. Delivered engaging experiences for 10+ major clients (Statoil, Microsoft, DnB NOR) winning Gold at Gold Tag for Statoil during early industry transition.
Designer & Art Director
Freelancer & SubcontractorJuly 2001 - November 2004Bridged traditional brand work with emerging web capabilities during industry's digital shift. Partnered with leading agencies (Bleed, Cobra, Amnesia Group) to develop 5 interactive campaigns for global clients (IKEA, Disney) and art-directed FHM's launch, which became Norway's most successful male magazine and won Gold at Gold Tag.
Industry
- Consumer Services
- Entertainment Providers
- Financial Services
- Professional Services
- Retail
- Technology, Information and Media
- Transportation, Logistics, Supply Chain and Storage
- Utilities
Specific Jurisdictions That I'm Qualified In or Can Cover
Norway: Akershus, Oslo
Sweden
Denmark
Finland
Iceland
Austria
Belgium
Bulgaria
Croatia
Czech Republic
Estonia
France
Germany
Greece
Hungary
Italy
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Netherlands
Poland
Portugal
Romania
Slovakia
Slovenia
Spain
Switzerland
Language(s)
- English
- Danish
- Norwegian
- Swedish
Education
KvB Institute of Technology
DegreeBachelor of Arts in Visual Communication | Double Major: Graphic Design & Digital MediaDecember 2002 - November 2003
Kristiania University of Applied Sciences
DiplomaDiploma in Graphic DesignJuly 1999 - May 2001
Your Skills
Strategic Business InnovationDigital TransformationDesign-Driven Business StrategyDigital Service InnovationStrategic ForesightExecutive AdvisoryCustomer-Centric Management ConsultingHuman-Fist AI AdoptionAI Enabled InnovationLeadership
Professional Interests
Human behavior,Strategic Vision,Emerging Technologies,AI,Transformation,Design-driven Business Innovation,Creative use of Technology,Customer Needs / Jobs to be done, Behavioral Science, Leadership, Strategic Foresight, Executive Advisory
I am interested in
- Professional / Business Networking
- Career Opportunities
- Providing Services based on my Expertise
- Building my online Brand / Presence