Technology, Information and Media
Professional Services
Consumer Services
Retail
Transportation, Logistics, Supply Chain and Storage
Utilities
Financial Services
Entertainment Providers
Active

Jan F

Strategic Design Director & Innovation Advisor | Bridging Human Behavior with Emerging Technology for Business Impact | Creativity + Ethnography + AI

About Me

Strategic Design Director & Innovation Advisor with 20+ years helping businesses transform uncertainty into meaningful growth. Guided 170+ senior leaders on digital innovation across Nordic and global markets. Experienced in combining design-driven strategy, emerging technology, and behavioral insight to turn uncertainty into measurable growth.

Jurisdiction

Norway | Sweden | Denmark | Finland | Iceland | Austria | Belgium | Bulgaria | Croatia | Czech Republic | Estonia | France | Germany | Greece | Hungary | Italy | Latvia | Liechtenstein | Lithuania | Luxembourg | Malta | Netherlands | Poland | Portugal | Romania | Slovakia | Slovenia | Spain | Switzerland

Notable Employer

  • Strategic Design Director & Innovation Advisor at FDC
  • Principal Strategic Designer & Executive Advisor at Tietoevry
  • Chief Design Officer at Movi Tech

Experience

Seniority LevelExecutive
Years of Experience20+ years
Current StatusActive
Strategic Design Director & Innovation Advisor Notable
2020 - Present

Independent strategic advisor helping organizations navigate the shift from digital transformation to AI-enabled innovation. Develops frameworks and methodologies that guide leaders through strategic decisions about AI adoption. Builds thought leadership on ethical AI implementation while identifying new business opportunities

Principal Strategic Designer & Executive Advisor Notable
2017 - 2020

Supported the strategic transformation of an IT company from vendor to strategic partner. Developed innovation methodologies and led executive programs that contributed to a €1.4B merger, secured NOK 2B+ in contracts, designed 10× revenue platforms, and delivered crisis turnarounds with million-class savings across automotive, finance, and public sectors.

Chief Design OfficerNotable
2016 - 2017

Established design practice for seed-stage interactive video startup. Created modular UX framework with API-first architecture enabling scalable customization. Supported strategic pivot from consumer to enterprise SaaS, restoring investor confidence and enabling global OEM partnership exploration.

Creative Director, Strategist & Project Manager
2013 - 2016

Built tech-driven innovation consultancy delivering award-winning digital products. Led cross-border teams creating brand-centric solutions including global e-learning platform for Carlsberg Group and proximity marketing platform that secured seed funding. Won 11+ international awards with solutions featured across 50+ industry platforms.

Sr. Art Director, Creative Lead & Strategic Advisor
2010 - 2013

Drove digital engagement and innovation projects bridging creativity and technology across 42 markets. Led insight process and team behind IKEA Place AR app (8.5M users, 14 awards), co-art directed catalogue reaching 684M customers, and delivered viral campaigns achieving 713,000+ viewers while executing emergency turnarounds that prevented major client losses.

Art Director, Designer & Digital Advisor
2008 - 2010

Supported traditional agency's transformation for digital-first competition. Developed integrated digital practice and advised C-suite in strategic client meetings. Led 20+ digital-first campaigns blending UX/UI with interactive storytelling, designed TINE packaging that increased sales 30% (Design Effect Award), and created 10+ visual identities across multiple sectors.

Art Director & Senior Designer
2005 - 2008

Drove digital innovation at pioneering Nordic agency. Led cross-functional teams integrating UX/UI with technology. Delivered 40+ user-centric digital solutions winning 4× Nordic Awards Gold/Silver and crafted 8+ brand identities including Grette namemark that survived Snøhetta's redesign 12+ years later.

Art Director & Designer
2004 - 2005

Built interactive capabilities for newly formed digital practice. Pioneered innovative interfaces and integrated digital into brand strategies. Delivered engaging experiences for 10+ major clients (Statoil, Microsoft, DnB NOR) winning Gold at Gold Tag for Statoil during early industry transition.

Designer & Art Director
2001 - 2004

Bridged traditional brand work with emerging web capabilities during industry's digital shift. Partnered with leading agencies (Bleed, Cobra, Amnesia Group) to develop 5 interactive campaigns for global clients (IKEA, Disney) and art-directed FHM's launch, which became Norway's most successful male magazine and won Gold at Gold Tag.

Education

Degree of Bachelor of Arts in Visual Communication | Double Major: Graphic Design & Digital MediaKvB Institute of Technology
2002 - 2003
Diploma of Diploma in Graphic DesignKristiania University of Applied Sciences
1999 - 2001

Skills

Core skills10
Languages4

Skills

Strategic Business Innovation
Digital Transformation
Design-Driven Business Strategy
Digital Service Innovation
Strategic Foresight
Executive Advisory
Customer-Centric Management Consulting
Human-Fist AI Adoption
AI Enabled Innovation
Leadership

Languages

English
Norwegian
Danish
Swedish

Services