Independent strategic advisor helping organizations navigate the shift from digital transformation to AI-enabled innovation. Develops frameworks and methodologies that guide leaders through strategic decisions about AI adoption. Builds thought leadership on ethical AI implementation while identifying new business opportunities

Supported the strategic transformation of an IT company from vendor to strategic partner. Developed innovation methodologies and led executive programs that contributed to a €1.4B merger, secured NOK 2B+ in contracts, designed 10× revenue platforms, and delivered crisis turnarounds with million-class savings across automotive, finance, and public sectors.

Established design practice for seed-stage interactive video startup. Created modular UX framework with API-first architecture enabling scalable customization. Supported strategic pivot from consumer to enterprise SaaS, restoring investor confidence and enabling global OEM partnership exploration.

Built tech-driven innovation consultancy delivering award-winning digital products. Led cross-border teams creating brand-centric solutions including global e-learning platform for Carlsberg Group and proximity marketing platform that secured seed funding. Won 11+ international awards with solutions featured across 50+ industry platforms.

Drove digital engagement and innovation projects bridging creativity and technology across 42 markets. Led insight process and team behind IKEA Place AR app (8.5M users, 14 awards), co-art directed catalogue reaching 684M customers, and delivered viral campaigns achieving 713,000+ viewers while executing emergency turnarounds that prevented major client losses.

Supported traditional agency's transformation for digital-first competition. Developed integrated digital practice and advised C-suite in strategic client meetings. Led 20+ digital-first campaigns blending UX/UI with interactive storytelling, designed TINE packaging that increased sales 30% (Design Effect Award), and created 10+ visual identities across multiple sectors.

Drove digital innovation at pioneering Nordic agency. Led cross-functional teams integrating UX/UI with technology. Delivered 40+ user-centric digital solutions winning 4× Nordic Awards Gold/Silver and crafted 8+ brand identities including Grette namemark that survived Snøhetta's redesign 12+ years later.

Built interactive capabilities for newly formed digital practice. Pioneered innovative interfaces and integrated digital into brand strategies. Delivered engaging experiences for 10+ major clients (Statoil, Microsoft, DnB NOR) winning Gold at Gold Tag for Statoil during early industry transition.

Bridged traditional brand work with emerging web capabilities during industry's digital shift. Partnered with leading agencies (Bleed, Cobra, Amnesia Group) to develop 5 interactive campaigns for global clients (IKEA, Disney) and art-directed FHM's launch, which became Norway's most successful male magazine and won Gold at Gold Tag.