• CFO-level leadership across 240+ retail stores (MAAG, ECRU, DUB, VILET – ex-Inditex), overseeing full finance scope: FP&A, treasury, tax, and management reporting. • Monitored key performance indicators (KPIs) and delivered actionable insights to improve business performance, leveraging strong expertise in Power BI to create real-time, data-driven dashboards. • Redesigned finance operations for USD 500M+ turnover—automated LCs, strengthened controls, mentored and developed a 14-member finance team, fostering a culture of collaboration and continuous improvement. • Ensured UAE tax compliance and 2024 Corporate Tax readiness through reporting realignment, and internal training—supporting first-year CIT implementation. • Achieved AED 5.5M in tax savings via restatement; implemented FX hedging to protect margins from currency volatility. Championed digitalisation and automation initiatives in finance operations. • Drove 3% gross margin improvement and returned the UAE entity to breakeven. Optimized working capital and improved EBITDA through enhanced procurement visibility across regions. • Presented board-level performance packs integrating 240-store KPIs across brands, countries, and channels—supporting strategic decisions in a volatile market.

• Led the division’s strategic direction, specializing in technical financial advisory services and interim CFO solutions. • Integral Senior Management team member responsible for developing and implementing strategic, commercial, technical, and operational financial services for start-ups, and intentional IPOs through multinational and governmental organizations. Excellence in working with remote teams with cross-border deliveries. • Acted as a strategic partner to executive leadership and business units, providing financial insights, analysis, and strategic recommendations for complex governmental and multinational projects. • Delivered board-facing CFO secondments across post IPO preparation, ERP transition, and financial control strengthening. Achieved a 10% profit uplift through billable role optimization. Interim CFO • Green Energy - Abu Dhabi Shams Power - Delivered project finance frameworks and initiated refinancing for an AED 750M green energy initiative involving 12 global banks. Achieved debt covenant compliance under pressure, reduced costs by 5% through local procurement in COVID-impacted supply chains. • Transportation & Infrastructure - Salik Dubai- Executed post-IPO strategic review for AED 2.5B+ entity. Led FP&A and strategic planning, implemented robust controls and reporting. Supported investor relations by developing automated dashboards for the board and C-suite, ensuring transparent communication and regulatory compliance. Drove the financial evaluation of new initiatives, projects, and investments, implementing best practices in financial modelling and reporting. Strengthened corporate governance policies post-IPO. • Oil & Gas - Block 6 Oil & Gas Oman - Led the financial planning and analysis process, including budgeting, forecasting, and strategic planning for $3.3bn project, leveraging expertise in financial modelling and business intelligence; developed predictive models sensitive to 50% oil price volatility, cutting reporting closure to 2 days. Delivered sector-specific Power BI packages for real-time cash flow and sensitivity analysis. • Pharma-Oman Pharma - Led business change management assessments, crafted strategic ERP and restructuring recommendations, aligned AR/AP cycles to close cash flow gaps, and initiated procurement restructuring.

• Spearheaded strategic financial leadership for a +$350m/year program, managing full P&L accountability across 29 locations. • Partnered with executive leadership to craft and implement financial strategies, aligning operations with corporate objectives while overhauling accounting policies, internal controls, and performance systems to meet IFRS/FAR standards. • Led FP&A and monthly reporting for high-impact projects, covering P&L, forecasting, budgeting, and financial modelling, alongside full-spectrum asset analysis across balance sheets, cash flow, and Capex/Opex. • Ensured 100% EY and DCAA audit pass. Accelerated billing cycles and cash flow management, achieving a 25% uplift in liquidity.

• Finance Excellence Team- Led enterprise-wide process re-engineering, aligning strategic and financial goals while driving change management and automation of systems and processes. • Launched financial transformation to close reconciliation gaps across 7 systems, redesigning processes and reducing financial close time by 30%. • Led transformation, automation, and control initiatives that enhanced transparency, operational manageability, and business value.

• Public service sector-Contributed to pricing strategy and complex financial modelling for 25+ year O&M bids on Doha Metro, Doha Tram, and Riyadh Metro as part of the commercial bid team. • Conducted risk assessments on inflation, indexation, and FOREX impacts affecting costs, revenues, and fixed asset acquisitions. • Oversaw IFRS 15 implementation for 27 MENA projects, led IFRS 16 and VAT impact analyses, secured $1M in insurance savings, and introduced strategic dashboards for CFO-level decision-making.

• Infrastructure & Transportation: Spearheaded the financial management for high-value projects in KSA, including Riyadh Metro, King Khaled Airport, Al Madinah infrastructure development programs, overseeing projects exceeding $250 million annually. Collaborated directly with the Ministry of Transportation, delivering top-tier financial reporting, in-depth financial analysis, long-term financial planning, and annual budget. • Drove financial performance optimization by analysing key KPIs, identifying 42% revenue uplift opportunities and cost-saving measures; led first-time WPS system implementation. Enhanced cash collections by 42%. • Developed and executed strategic financial plans and transfer pricing initiatives to enhance profitability, optimize revenue recognition, and achieve a 7% tax reduction.

• Oversaw financial operations across 12 countries, ensuring regulatory compliance and corporate/regulatory reporting alignment. Collaborated with parent company finance teams to align reporting and strategies. • Delivered ERP rollout in <90 days across 12 European and CIS jurisdictions, specifically customizing systems for complex EU tax, VAT, and regulatory reporting rules, supporting 60+ projects under unified control. • Engineered the financial strategy to integrate and align results for over 60 projects across the division, achieving a 15-day reduction in reporting time and a 4% cost reduction. • Held full P&L responsibility, led forecasting and financial consolidation, and aligned reporting with Group standards across diverse tax regimes to ensure control and operational efficiency. • Aligned taxation and implemented transfer pricing strategies, reducing tax profit by 18% across 18 Romanian projects; managed European treasury operations, introducing cash pooling and liquidity strategies. • Orchestrated financial management strategies for major governmental projects in Romania, successfully securing and managing funding from key European Union (EU) and World Bank (WB) initiatives.