* Led the definition and execution of the commercial and marketing strategy for B2B operations across Telecom and ICT service segments, ensuring alignment with corporate growth objectives. * Owned the end-to-end product and service roadmap, including market segmentation, offer design, pricing strategy, and go-to-market execution. Launched key solutions such as Satellite, Cybersecurity, and Cloud. * Directed strategic communication, brand positioning, and thought leadership initiatives, as well as high-impact industry events to strengthen market influence. * Developed and deployed sales enablement frameworks, including tools, content, and commercial training to boost frontline performance and drive customer acquisition. * Oversaw digital sales platforms and customer extranet channels, enhancing digital engagement and sales conversion. * Built robust market intelligence and technology monitoring capabilities, enabling proactive identification of trends, risks, and opportunities. * Championed a customer-centric transformation, shifting from a product-led to a value-driven commercial approach. * Member of the B2B Executive Leadership Team, with full responsibility for a 60-person cross-functional team across marketing, product, and digital sales operations.

* Hired and led the Sales & Marketing, Real Estate acquisition, Delivery, and Services teams. * Defined and implemented the strategy to grow the infrastructure network and generate revenues. * Structured and automated the company processes by implementing a modern backend system (CRM, ERP) * Launched a customer app and set up a GIS tool to identify and score the best locations. * Member of the Executive Committee. * Reported to the CEO and presented monthly to the Board.

* Hired to develop and grow the smart mobility business at Alstom, utilising a range of deployment models (Cloud, hybrid, on-premises) following the acquisition of Nomad (see role below). * Defined and implemented a strategy to launch new smart transportation solutions built on the Alstom Mobility Data platform, addressing multimodal traffic management and integrated security. * Coordinated a global network of 12 salespeople in the various Alstom regions, with a special focus on Europe, North America, and the Middle East. Report to the Head of Smart Transportation. * KPIs focus on pipeline growth and new customer acquisition. * Initiated, developed, and implemented a partnership with Microsoft to grow the pipeline of opportunities and accelerate ramp-up around Mobility as a Service (MaaS) and Smart City initiatives. Referenced solutions on Microsoft marketplaces and identified the first projects in Canada, Spain, Latin America, and Qatar. * Acted as speaker and company ambassador at conferences and exhibitions. * Built a 3-year commercial strategic plan and reported monthly to the EVP on business progress.

* Promoted to CCO, responsible for global sales, marketing, field services, and support functions (presales, bid management, sales operations, legal & compliance) covering 50 staff. * Reported to the Group CEO and presented monthly to the Board of Directors. * Integrated a new company (21Net) recently acquired by Alstom, into the Nomad organization. * Engaged with Alstom regions and central functions to develop a channel approach for Nomad solutions. * Rebuilt North American and Australian teams and turned around the business in these regions. * Won the largest project in the company's history with Melbourne Metro in Australia (£12m), selling a new innovative IOT solution (predictive maintenance). * Executive sponsor for the 10 largest customers worldwide. * Drove the overall sales governance in areas including budget, target setting, compensation plans, forecasts, business reviews, and bid reviews. * Retained by Alstom as a member of the new Executive Committee and to coordinate the integration of Nomad business with Alstom at the Group level.

* Hired as GM, responsible for the P&L and all the resources in the EMEA region (110 staff). Member of the Executive Committee. * Reported to the Group CEO and presented monthly to the Board of Directors and Private Equity shareholders. * Also, Managing Director for German subsidiary (PIS business unit), redefining the solutions portfolio and strategy for the next 3 years. * Contributed to repositioning the company value proposition to a solution and service-oriented approach articulated around the “connected train” concept. * Defined and implemented the marketing strategy to build up the brand image and company visibility. * Set up governance, processes, training (Miller Heiman), and tools (CRM, forecast, bid reviews…) to grow profitably and with a controlled level of risk. * Returned the business to positive EBITDA in 2015 with a 30% turnover CAGR between 2014 and 2016. * Expanded company footprint with significant wins in Nordics (DSB), Central and Eastern Europe. * Hired by the Private Equity shareholders to structure and grow the business revenues to prepare it for their exit strategy. * Participated in the sale of the company and due diligence with the different bidders, legal advisers, and JP Morgan, which led to Alstom Transportation purchasing the company in January 2017.

* Led growth of business for the full portfolio of operational technologies (sensors, DCS, Safety, SCADA, Asset Management, CBM, MES) in Oil&Gas, Refining, Chemical, Power, Water, and Pharma industries. * Member of the Western European Steering Committee. * Drove the business for France, Spain, Switzerland, Benelux, Algeria, and French-speaking Africa with end-customers and EPCs. Led 40 staff and reported to the VP of Sales EMEA. * Grew orders by 50% ($130M in 2012) and won major projects, opening new streams of business for the next 15 years (Syngenta in Switzerland). * Refocused sales organisation on delivering growth and expanding into new vertical markets and digital solutions (Wonderware - MES), through thorough change management of behaviours and processes.

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