Founded a media and growth consultancy that helps companies turn customer insights into measurable revenue. Developed go-to-market strategies that expanded enterprise client bases by 40%+ within six months. Built scalable client success processes integrating research, strategy, and content production. Designed the Design Thinking for Demand™ framework a simplified innovation model now used by small- to mid-sized businesses.

Led national innovation and commercialization for a $48B network of health systems (233K employees). Built and managed a $150M innovation pipeline and launched 22 products generating $27M in new revenue. Designed and implemented an enterprise innovation model that delivered a 41% increase in annual revenue over six years. Mentored 200+ leaders in design thinking and commercialization, embedding innovation into daily operations. Established multi-industry partnerships with technology vendors, universities, and venture funds.

Designed and launched new product and service lines within a $1B organization (Good Samaritan Society). Conducted 25+ rapid-cycle prototype studies using design thinking and lean experimentation. Built external partnerships with government, academia, and startups to accelerate innovation.