Full responsibility for building and execution of the multi-year Go-To-Market strategy: Pricing optimization, customer segmentation, channel strategy, and partnership development to accelerate adoption. Product launch and geographical expansion prioritization and timing. Marketing Execution: branding, website and sales enablement, digital campaigns, and conference strategy. Secured stock order pre-MDR approval.

Responsibility for all B2B commercial activities in the medical device and digital health space outside the US: Pricing optimization, customer segmentation matrix, channel strategy, and partnership development Obtaining new customers at a doubling rate YoY. Achieving integral growth with existing customers YoY.