Clients: Sephora, Nudestix, Chris McMillan, McMaster University, Government of Ontario • Lead integrated campaigns across digital, CRM, print, web and social, managing timing plans, budgets, and resources to ensure effective and optimized end-to-end execution. • Act as liaison between creative, production, and strategy teams, maintaining alignment across all stakeholders throughout the project lifecycle. • Champion agency workflows by optimizing processes, mitigating risks, and ensuring all deliverables meet client expectations and scope.

Client: Signet Jewelers • Managed multi-channel marketing projects across digital, CRM, and social platforms, ensuring delivery on time, on budget, and within scope. • Partnered with strategists, creatives, and client teams to scope projects, define deliverables, manage budgets, and secure approvals at every stage. • Acted as a key client contact, building trust through clear communication, expectation management, and solution-oriented delivery.

Client: Mercedes-Benz Canada May 2022 – May 2024 • Scoped and implemented CRM-driven campaigns, managing data integrations, audience segmentation, and email journeys across Salesforce Marketing Cloud. • Oversaw testing, QA, and deployment of CRM assets—ensuring accuracy of data flows, dynamic content, and personalization. • Translated client requirements into detailed CRM project plans, milestone schedules, and resource allocation to drive measurable outcomes. • Monitored campaign metrics and system performance, escalating issues and optimizing processes to protect deliverables and ROI.

• Responsible for developing the email automation, journey builder based on business needs using Salesforce Data processing and segmentation for targeting email audiences. • Built and optimized email campaigns, drip programs, and automation workflows, improving targeting, segmentation, and engagement. • Managed 15+ concurrent CRM and digital initiatives across multiple regions, ensuring scope, budget, and timeline alignment

• Served as onsite Scrum Master, translating complex requirements into user stories, sprint plans, and delivery roadmaps. • Launched the Pilot Innovation Pipeline program, working closely with business and multivendor production and engineering teams across Asia, North & Latin America.

• Built and optimized email campaigns, workflows, and nurture programs in HubSpot. • Led post-launch analytics and debriefs to capture insights, refine CRM workflows, and recommend optimizations for future initiatives.

• Created and optimized digital marketing acquisition & retention strategies for both B2B and B2C campaigns using Facebook Business Manager, Google AdWords, and LinkedIn Campaign Builder. • Optimized open rate and Click Through Rate of email marketing campaigns by 15% with send-time analyses and cohort analyses using Salesforce Marketing Cloud.

Client: York University - Schulich School of Business • Monitored progress of projects and campaigns to ensure alignment with university priorities and timely delivery. • Planned monthly social media calendars and designed digital/print media to increase national brand reach.

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