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Hello, I'm Priya Sarathy.
Details
Professional CategoryConsulting & Advisory
Location
Years of Relevant Experience20+ years
Seniority LevelExecutive
Consulting Rate (Hourly)280
Headline
AI LEADERSHIP FOR BUSINESS TRANSFORMATION AND ETHICAL INNOVATION Strategic leader in AI and data with 20+ years’ experience driving cross-functional data driven innovation, governance operating models, and ROI focused data strategies across financial services, technology, and telecom. Advisor to fintech startups and enterprise teams on data platform modernization, AI-driven product design, and GTM strategy for B2B and B2C organizations. Experienced across Equifax, SunTrust, SAS, and IBM, bringing deep FSI insight, startup fluency, and cross-functional leadership to realize significant outcomes.
Experience
CEO
Wheel Data StrategiesAugust 2022 - CurrentAdvisory role in early-growth fintech startups build scalable, AI-powered products for regulated industries by aligning product design, data infrastructure, external data acquisition, and enterprise go-to-market pathways across both B2B and B2C models.
Vice President, Data Strategy / Senior Director, Global ID& Fraud Solutions
Relevant/Notable employerEquifaxAugust 2019 - February 2022Led global AI/ML transformation, defined data product strategy, and cloud fraud product innovation of identity authentication services platform by bridging the product design and GTM strategies for the $10M+ cloud modernization across B2B markets using Vertex AI and GCP.
• Designed framework integrating streaming signals into fraud decisioning system (patent pending), enabling real-time risk profiling & entity resolution on 60B+ real-time B2C transactions across 20+ data sources
• Embedded product-thinking mindset for AI/ML feature-build, reducing cycle-time by 50% through standardization, metrics focused testing, and scalable feature designs
• Developed GLBA/FCRA compliant governance & risk model for AI-driven digital identity systems
First Vice President, Omni Channel Analytics
Relevant/Notable employerTruistSeptember 2015 - November 2018• Spearheaded the bank’s first omnichannel analytics platform to support B2C customer experience, GTM retail strategy decisioning, and growth compliance
• Introduced an AI-driven product portfolio to support strategic market planning: customer behavior, fraud detection, and strategic footprint optimization
• Operationalized regulatory risk compliant processes framework for quality reporting and monitoring
• Promoted data and metrics driven analytics delivery for OCC audits, executive dashboards, and cross-functional collaboration
Financial industry Analytic Consultant
Relevant/Notable employerSASMay 2010 - March 2015Delivered ROI-focused advanced analytics strategy to leading financial institutions and fintech clients. Advisory role supporting automation and AI adoption frameworks to drive value and reduce costs. Generated over $4M annually in value-focused solutions.
• Solutioned AI-based fraud & credit-risk models (SVM, neural networks, random forest) for banks, credit unions, and collection agencies
• Advised C-suite clients on analytics maturity, operational integration, and AI governance standards
• Developed risk, credit, and payment default models to integrate with AML and EGRC platforms.
• Pre-sales engagements with clients including Wells Fargo, Capital One, Regions, BoA
Senior Value Pricing Consultant/ Marketing Intelligence
Relevant/Notable employerIBMMarch 2005 - February 2010Designed and scaled data-driven pricing and segmentation against GTM plans and built sales enablement tools to impact B2B sales cycles across IBM’s global, HW/ SW, offerings.
• Developed and benchmarked ROI calculators for 500+ mid-market leads, reducing sales cycle by 20%
• Designed and enabled a predictive-AI automated global model management platform, supported by offshore vendors to deliver 400+ predictive product & services models for IBMs’ B2B GTM strategies
• Developed data quality and governance frameworks for global B2B product platform ensuring model trust
• Developed advanced pricing, bundling, and market demand forecasts to drive international go-to-market strategy
Industry
Consumer Services
Financial Services
Hospitals and Health Care
Manufacturing
Professional Services
Technology, Information and Media
Transportation, Logistics, Supply Chain and Storage
Specific Jurisdictions That I'm Qualified In or Can Cover
