• Leading the end-to-end compliance program for the Digital Personal Data Protection Bill (DPDPB) across 45 digital properties (DTC websites, brand sites, and mobile apps) for a leading FMCG client, coordinating legal, IT, and marketing teams to ensure progressive compliance and continuous alignment with regulatory requirements. • Analysed over 7 million consumer data points — including consented data and behavioural drop-offs — to uncover actionable insights that improved personalization and campaign performance. • Led development of an AI-driven quiz-based haircare analyser, designed to assess user inputs and recommend tailored product solutions, enhancing customer engagement and driving conversion growth. • Delivered projects ensuring budget tracking, resource planning, and compliance reporting in alignment with business/finance controls. • Produced Statements of Work (SOWs) and led negotiations with vendors, ensuring cost-effectiveness and financial compliance. • Directed projects requiring strict data governance and regulatory adherence, directly impacting financial and operational risk management. • Led delivery of digital marketing, cybersecurity, and legal projects impacting 7M+ consumers. • Directed a 1P Data Project to ensure only consented data was processed. • Delivered personalized campaigns leading to a 23% increase in engagement and 18% higher AOV. • Led internal change workshops and improvement initiatives, partnering with IT, process and compliance teams to embed new practices. • Oversaw third-party cybersecurity assessments, vulnerability testing, and quarterly access reviews. • Ownership of project governance—scope, risks, SOWs, and stakeholder updates—driving adoption of new processes. • Delivered updates to leadership using key project metrics to summarize health and risks.