Hello, I'm Sanchi B.
Details
- Professional CategoryProject Management
- Location
- Years of Relevant Experience6-10 years
- Seniority LevelMid-Senior level
- Consulting Rate (Hourly)32
Experience
Senior Consultant (Project Manager)
Relevant/Notable employerEYJanuary 2022 - Current• Leading the end-to-end compliance program for the Digital Personal Data Protection Bill (DPDPB) across 45 digital properties (DTC websites, brand sites, and mobile apps) for a leading FMCG client, coordinating legal, IT, and marketing teams to ensure progressive compliance and continuous alignment with regulatory requirements.
• Analysed over 7 million consumer data points — including consented data and behavioural drop-offs — to uncover actionable insights that improved personalization and campaign performance.
• Led development of an AI-driven quiz-based haircare analyser, designed to assess user inputs and recommend tailored product solutions, enhancing customer engagement and driving conversion growth.
• Delivered projects ensuring budget tracking, resource planning, and compliance reporting in alignment with business/finance controls.
• Produced Statements of Work (SOWs) and led negotiations with vendors, ensuring cost-effectiveness and financial compliance.
• Directed projects requiring strict data governance and regulatory adherence, directly impacting financial and operational risk management.
• Led delivery of digital marketing, cybersecurity, and legal projects impacting 7M+ consumers.
• Directed a 1P Data Project to ensure only consented data was processed.
• Delivered personalized campaigns leading to a 23% increase in engagement and 18% higher AOV.
• Led internal change workshops and improvement initiatives, partnering with IT, process and compliance teams to embed new practices.
• Oversaw third-party cybersecurity assessments, vulnerability testing, and quarterly access reviews.
• Ownership of project governance—scope, risks, SOWs, and stakeholder updates—driving adoption of new processes.
• Delivered updates to leadership using key project metrics to summarize health and risks.
Industry
- Consumer Services
- Hospitals and Health Care
- Professional Services
- Technology, Information and Media
Specific Jurisdictions That I'm Qualified In or Can Cover
India
Netherlands
United Kingdom
United States
Language(s)
- English
- Hindi
I am interested in
- Career Opportunities
- Providing Services based on my Expertise