Ireland
Over two decades of experience leading transformation and technology delivery initiatives for global enterprises, scaling mid-market organizations, and emerging startups. I specialize in bringing structure, clarity, and measurable outcomes to complex projects — from digital transformations and CRM/ERP implementations to SaaS product launches and process redesign. I’ve delivered programs across technology, retail, healthcare, SaaS, gaming, and education, partnering with organizations including: Microsoft – Led multi-country rollout of digital retail systems across 12+ EMEA markets, managing localization, vendor coordination, and delivery governance. Primark – Directed a global business continuity and resilience program, embedding risk and governance frameworks across international business units. Uniphar Group – Managed ERP and CRM transformation initiatives across retail and non-retail divisions, improving operational transparency and performance. Flutter Entertainment / The Stars Group / Paddy Power – Delivered digital retail rollouts and Salesforce CRM transformations across multiple markets, enhancing service and customer engagement. Symantec – Led eCommerce optimization for Norton’s EMEA storefronts, driving measurable improvements in conversion and engagement metrics. IBM (Lotus Development Corporation) – Supported enterprise software enablement and supply chain digitalization initiatives. Solgari, Interfax (Upland Software), and Easydry – Managed SaaS and CRM integration programs for scale-ups, improving automation, lead-to-sale conversion, and platform scalability. EdTech Startup – Directed MVP product validation and Lean-Agile delivery, accelerating time-to-market and enabling product–market fit validation. Sony Centres (W.B. Peat & Co.) – Oversaw multi-store operations and early digital retail optimization, driving 17–21% year-on-year sales growth. Welocalize (Transware) – Early career foundation in software localization, project coordination, and global technology delivery. Core Capabilities: Digital Transformation • Program & Portfolio Management • Agile & Hybrid Delivery • PMO Governance • Stakeholder Engagement • CRM/ERP Delivery (Salesforce, D365) • SaaS & Cloud Solutions • Change & Risk Management • Operational Resilience • Product Validation