Technology, Information and Media
Active

Avraham Ben-Tov

Fractional Chief Product Officer, Ex Amex, Ex AveryGPT, Ex MoneyLion

Jurisdiction

United States

Notable Employer

  • Senior Product Manager, the Amex Way Library, GenAI Initiative at American Express

Experience

Seniority LevelExecutive
Years of Experience0-5 years
Current StatusActive
Head of Product
2025 - 2025

Set the Vision: Drove the shift from a point-and-click UI to a chatbot-first paradigm, capturing the LLM-driven market zeitgeist. Product Discipline: Introduced Agile practices, breaking complex features into small, testable iterations and stressing “ship early and often” to accelerate product-market fit. End-to-End Execution: Directed design, branding, marketing, onboarding flows, and GTM strategy while overseeing engineering and feature delivery. Validated Direction: Conducted user interviews, market research, and strategy work to align the product with customer needs. Team Leadership: Interviewed engineers, built cross-functional collaboration, and established the product org as a driver of company growth. Cross-Functional Expertise: LLMs, chatbot UX, automation, Generative Engine Optimization (GEO), product design, software engineering, product management, marketing, sales, user research, team leadership, and organizational management.

Senior Product Manager, the Amex Way Library, GenAI Initiative Notable
2024 - 2025

Drove the vision, strategy, and delivery of Amex Way Library, spearheading GenAI-driven knowledge management for 6,600+ engineers. Enabled a high-trust, cross-functional culture recognized for rapid innovation, developer enablement, and sustainable productivity improvements. Amex Way Library Platform - Built and scaled the core developer knowledge hub, achieving 48% YoY increase in page views, 51% growth in unique visitors, and a 27% rise in average time on site. - Proposed and designed AI-powered personalized search and 'dossier' functionality, to transform information retrieval. - Our goal was to centralize documentation, reducing support requests and duplicated efforts across teams. Developer Enablement Initiatives - Managed secure, role-based 'Paved Roads' SDLC playbooks for Go, Python, Mobile, and Web, reducing new engineer onboarding time by 35% and boosting internal tool adoption by 50%. - My team wrote the content for Copilot onboarding toolkit which enabled courses and workshops for engineers achieved 40% uplift in engineer productivity and setting baseline for GenAI adoption and security best practices. - Authored strategic one-pagers and documentation best practices, with the goal of increasing engineering satisfaction and documentation clarity which was confirmed by survey feedback. - Fostered collaborative, inclusive team practices celebrated for supporting engagement and morale.

Education

Degree of Psychology, CommunicationsNew York university
2005 - 2009
Masters of MBAWilliam Paterson University
2017 - 2019

Skills

Core skills0
Languages1

Languages

English