Led a team of 8–10 marketers in B2C lead generation, driving a 33% revenue increase. Reorganized the team to break down silos and improve collaboration. Championed the use of AI for multilingual expansion, data analysis, and SEO/SEA optimization. Developed B2B marketing for the enterprise-focused side of the business. Optimized lead generation mix between 3 core channels. Key Skills ● Recruitment ● Team Building ● SEM + Partnership Marketing ● Budgeting and Forecasting ● Funnel Optimization

Led the development and go-to-market strategy for our CRO business proposition. Led a team of 4 consultants. Worked with potential clients to identify optimization opportunities in their funnel and design a service offering to meet their needs. Responsible for identifying and landing new clients Key Skills ● Data Analytics (GA4, GTM, Search Console, HotJar, etc.) ● CRO ● Account-Based Marketing ● Business Development

Repositioned the brand, leading to a 50% increase in closed deals. Coached and upskilled two team members. Scaled marketing budget from $60K to $150K while improving efficiency. Boosted demo requests by 25% with CRO initiatives. Drove a 250% ROI on SEA, making it the 3rd largest lead source and contributing 10% of monthly MRR. Key Skills ● Team Building ● Data Analytics ● Funnel Optimization ● Budgeting and Forecasting

Provided fractional growth marketing work and digital marketing support for startups struggling with Covid. During evening hours/weekends during Covid, led influencer marketing strategy for a B2C brand in Switzerland and developed a full international SEO strategy for a financial company in Italy. Key Skills ● Client Management ● Social Media Marketing ● Influencer Marketing ● SEO

Managed end-to-end SEO strategy to drive website traffic and visibility. Led content creation to enhance brand credibility, strengthen social media presence, and attract qualified leads. Key Skills ● SEO ● Long-Form Content Creation ● Email Marketing ● HubSpot Contact Management