Hello, I'm Kyle.
Details
- Professional CategoryBrand, Marketing & Communications
- Location
- Years of Relevant Experience10-15 years
- Seniority LevelDirector
- Consulting Rate (Hourly)50
Headline
Growth marketing leader
Experience
Head of Marketing
TriGlobalJanuary 2024 - CurrentLed a team of 8–10 marketers in B2C lead generation, driving a 33% revenue increase. Reorganized
the team to break down silos and improve collaboration. Championed the use of AI for multilingual
expansion, data analysis, and SEO/SEA optimization. Developed B2B marketing for the
enterprise-focused side of the business. Optimized lead generation mix between 3 core channels.
Key Skills
● Recruitment
● Team Building
● SEM + Partnership Marketing
● Budgeting and Forecasting
● Funnel Optimization
Digital Marketing Consultant
Relevant/Notable employerIncentroFebruary 2023 - January 2024Led the development and go-to-market strategy for our CRO business proposition. Led a team of 4
consultants. Worked with potential clients to identify optimization opportunities in their funnel and
design a service offering to meet their needs. Responsible for identifying and landing new clients
Key Skills
● Data Analytics (GA4, GTM, Search Console, HotJar, etc.)
● CRO
● Account-Based Marketing
● Business Development
Digital Marketing Manager
KeelaJune 2020 - September 2022Repositioned the brand, leading to a 50% increase in closed deals. Coached and upskilled two team
members. Scaled marketing budget from $60K to $150K while improving efficiency. Boosted demo
requests by 25% with CRO initiatives. Drove a 250% ROI on SEA, making it the 3rd largest lead
source and contributing 10% of monthly MRR.
Key Skills
● Team Building
● Data Analytics
● Funnel Optimization
● Budgeting and Forecasting
Digital Marketing Consultant
New Generation ConsultingAugust 2020 - July 2021Provided fractional growth marketing work and digital marketing support for startups struggling with Covid.
During evening hours/weekends during Covid, led influencer marketing strategy for a B2C brand in Switzerland and developed a full international SEO strategy for a financial company in Italy.
Key Skills
● Client Management
● Social Media Marketing
● Influencer Marketing
● SEO
Digital Marketer
Relevant/Notable employerRoss VideoMarch 2016 - August 2018Managed end-to-end SEO strategy to drive website traffic and visibility. Led content creation to
enhance brand credibility, strengthen social media presence, and attract qualified leads.
Key Skills
● SEO
● Long-Form Content Creation
● Email Marketing
● HubSpot Contact Management
Industry
- Consumer Services
- Education
- Professional Services
- Retail
- Technology, Information and Media
- Transportation, Logistics, Supply Chain and Storage
Specific Jurisdictions That I'm Qualified In or Can Cover
Canada
Netherlands
Belgium
France
Spain
Language(s)
- English
- Dutch
- French
- Spanish
Education
l'Université Catholique de Louvain
MastersMSc in International ManagementAugust 2018 - June 2020
University of New Brunswick
DegreeBBA August 2013 - March 2017
I am interested in
- Career Opportunities
- Providing Services based on my Expertise