A catalyst that develops embryonic concepts into fully fledged businesses, with key clients including Reed Exhibitions, Elyseum Capital Partners, Ikano Group, Tonic Moon, and Radisson Hotel Group (KSA). Developed and delivered brand identities, creative direction, and marketing playbooks for clients in F&B, hospitality, retail, and tech. Spearheaded the healthy food retail concept MIAM Soft Serve Bar, from business plan and brand creation to successfully securing a deal on the TV show Shark Tank Dubai. Provided business development consulting to Nearbuy Group for six months before transitioning into a full-time CEO Asia role. Led the end-to-end development of Rydr, a peer-to-peer car rental app concept for the UAE market, including the complete brand identity, UI/UX, and a launch-ready functional prototype.

1. Co-founded and launched an award-winning FMCG ice cream brand with less sugar than an apple, building the full brand universe from concept to global distribution. 2. Expanded the brand into 5 new international markets within 18 months, securing key listings at 8 major retailers, including Migros, Waitrose, and El Corte Inglés. 3. Orchestrated a data-driven omnichannel marketing strategy that increased brand awareness by 60% and directly contributed to a 40% rise in sales within the first year.

1. Defined and led overall business strategy for the entire Asia region. 2. Drove 300% increase in regional revenue by executing digital transformation services and securing key accounts (Sunway Velocity Mall, and MidValley Megamall 3. Held full P&L responsibility and led global expansion (strategic partnerships, team building) within a concentrated period.

1. Managed key accounts and led a multinational business development team across MENA, Asia, and Europe. 2. Developed and scaled a proprietary in-venue digital media network of 3,000+ screens, engaging over 3 million monthly users for retail partners.

Advised the leadership of the Los Angeles-based VR/AR studio on brand strategy, market positioning, and commercialization. Played a key role in the fundraising process, successfully helping the company shape its pitch and secure its seed funding round.

Recruited on a 14-month mandate to build the private equity arm for a newly created Dubai-based family office. Key achievements included: Defined the investment thesis and operational framework, focusing on opportunities in the hospitality and healthcare sectors. Spearheaded the cross-border acquisition of a high-end boutique hotel and vineyard in the Cape Town region of South Africa. Led deal structuring and negotiations from term sheet through to final closing.

An 11-year entrepreneurial period founding and scaling five innovative companies from the ground up. This foundational chapter of my career included: 1. Voxel Digital Agency: Built one of Switzerland's pioneer digital agencies and steered it through a successful merger and an $18M listing on the London AIM market. 2. Flybaboo Airline: Executive Role: Co-Founder & Head of Marketing/Chief Marketing Officer. - Fundraising: Organized $6M in Series A funding. - E-commerce/Digital Hack: Pioneered the e-commerce booking platform which achieved 85% of total revenues from online sales. - Financial/Operational Metrics: Managed a $12M turnover and oversaw 80,000 online transactions (in 2004). - Team Leadership: Responsible for the company's sales, marketing, and communication activities, managing a team of 16 people. - Scaling: The airline scaled to 200+ employees and 26 destinations. - Retention Strategy: Developed consumer retention & loyalty programs; improved repeat booking. 3. TheTimeTV: Created the first online channel for luxury watchmaking, raising $1.2M and securing partnerships with over 40 brands like Patek Philippe 4. Takehollywood: Built a 'MasterClass-style' EdTech platform, attracting a lead investment from the private equity arm of of a Global 500 telecommunications company. 5. MOJEH Magazine: Launched the GCC's first homegrown luxury fashion magazine, securing flagship advertisers like Cartier and Mercedes-Benz.