Spearheaded the development and go-to-market of AI-powered real estate agents (voice/text bots) to automate lead nurturing and conversion through WhatsApp. Built scalable growth strategies and expanded the B2B customer base across Mexico and LATAM. Managed the full sales cycle — from outbound prospecting to deal closing — with real estate agents, agencies, and large franchise networks. Negotiated corporate agreements and strategic partnerships with proptech platforms, marketplaces, and national associations. Positioned Ungga as a trusted AI partner to help clients reduce operational costs and unlock new revenue streams through automation.

Launched and scaled the Mexican operations of a Chilean real estate platform focused on land sales. Developed the commercial strategy and built the local sales, marketing, and support teams from scratch. Led direct B2B sales and established institutional partnerships with real estate brokers, developers, and investment funds. Regularly exceeded revenue targets through high-touch consultative selling and long-term relationship management. Drove brand positioning and user adoption by integrating technology into traditional sales channels.

Oversaw commercial operations, marketing, product strategy, and investor relations for a real estate CRM and networking platform. Designed and executed the sales model for onboarding brokers and agencies across multiple cities. Led both direct outreach efforts and the creation of partner-driven distribution models with tech firms and industry players. Launched and monetized new product lines, including integrations with AI features for lead management. Built and managed a multidisciplinary sales and customer success team focused on revenue retention and growth.

Led national business development initiatives in digital marketing and CRM-driven campaigns. Worked closely with executive decision-makers to translate their business goals into actionable growth strategies.

Owned P&L and sales results for the western region of one of LATAM’s largest property portals. Managed a commercial team and defined KPIs, forecasts, and pipeline objectives via CRM. Prospected and signed up new clients (developers and brokers) while maintaining key corporate relationships. Promoted the platform via events, trainings, and national association partnerships to grow the local user base. Collaborated with national marketing leadership on branding and outreach strategies.

Led the launch of a new consumer product into the Mexican market. Managed commercial strategy, account relationships, and business planning. Closed enterprise deals with clients like Coca-Cola, PepsiCo, Unilever, and SIGMA. Designed a regional expansion plan for Latin America and the Caribbean.

Founded and launched a new food product brand (BEE JOY), distributing nationally through Walmart, HEB, and Farmacias Guadalajara. Oversaw all commercial operations, including brand development, marketing, sales, partnerships, and financial management.

Sold digital coupon campaigns to local food and beverage businesses. Achieved monthly sales targets and maintained strong client relationships. Delivered weekly pipeline forecasts and identified cross-sell opportunities.

Managed national marketing initiatives and regional key accounts in modern trade. Handled major accounts like Walmart and Soriana in Jalisco and Nayarit. Developed go-to-market strategies, new products, and promotional campaigns based on market research.