Sasha Berson
Fractional or full-time CMO/CEO for digital-first businesses
About Me
Jurisdiction
United Kingdom | United States | Spain | Germany | Austria | Australia | New Zealand | Switzerland | France | Portugal | Italy | Poland | Norway | Sweden | Finland | Denmark | Russia | Ukraine | Belarus | Estonia | Latvia | Lithuania | Ireland | Romania | Bulgaria | Netherlands | Belgium | Luxembourg | Greece | Moldova | Georgia | Armenia | Azerbaijan | Kazakhstan | Canada | South Africa | Israel
Notable Employer
- Managing Director, Digital Banking at Barclays
- EMEA CMO at Groupon
- Senior Marketing Director at eBay
- Consultant, Case Team Leader at Bain & Company
Experience
Built demand-generation engine at this pan-European digital marketplace and subscription platform in the clean energy sector.
Launched and scaled an earned wage access product in Europe for this US-headquartered VC-funded fintech.
Ran digital retail lending (credit cards, mortgages, loans), launched embedded finance services and partnerships.
Led all marketing efforts across Groupon's businesses in 20+ countries in Europe, Middle East and Africa.
Led European digital marketing across eBay's 11 European sites. Led geo expansion marketing into Russia, China, Brazil and other Latin America.
Advised multinational clients on strategy development and implementation, assisted private equity buyers with due diligence efforts.