Hello, I'm Sasha Berson.
Sasha Berson is an en experienced general manager and marketing leader of digital businesses, having honed his craft across market-leading platforms such as eBay, Groupon and Otovo. His sector expertise is wide, including ecommerce, fintech and cleantech.
Details
- Professional CategoryBrand, Marketing & Communications
- Location
- Years of Relevant Experience20+ years
- Seniority LevelC-Suite
- Consulting Rate (Hourly)290
Headline
Fractional or full-time CMO/CEO for digital-first businesses
Experience
CMO
OtovoAugust 2023 - CurrentBuilt demand-generation engine at this pan-European digital marketplace and subscription platform in the clean energy sector.
CEO Europe
Rain (rainapp.com)October 2021 - November 2022Launched and scaled an earned wage access product in Europe for this US-headquartered VC-funded fintech.
Managing Director, Digital Banking
Relevant/Notable employerBarclaysFebruary 2018 - July 2020Ran digital retail lending (credit cards, mortgages, loans), launched embedded finance services and partnerships.
EMEA CMO
Relevant/Notable employerGrouponDecember 2013 - December 2015Led all marketing efforts across Groupon's businesses in 20+ countries in Europe, Middle East and Africa.
Senior Marketing Director
Relevant/Notable employereBayAugust 2005 - December 2013Led European digital marketing across eBay's 11 European sites.
Led geo expansion marketing into Russia, China, Brazil and other Latin America.
Consultant, Case Team Leader
Relevant/Notable employerBain & CompanyJanuary 2003 - July 2005Advised multinational clients on strategy development and implementation, assisted private equity buyers with due diligence efforts.
Industry
- Accommodation Services
- Consumer Services
- Entertainment Providers
- Financial Services
- Professional Services
- Retail
- Technology, Information and Media
- Utilities
Specific Jurisdictions That I'm Qualified In or Can Cover
United Kingdom
United States
Spain
Germany
Austria
Australia
New Zealand
Switzerland
France
Portugal
Italy
Poland
Norway
Sweden
Finland
Denmark
Russia
Ukraine
Belarus
Estonia
Latvia
Lithuania
Ireland
Romania
Bulgaria
Netherlands
Belgium
Luxembourg
Greece
Moldova
Georgia
Armenia
Azerbaijan
Kazakhstan
Canada
South Africa
Israel
Language(s)
- English
- German
- Russian
- Spanish
Education
Harvard Business School
MastersBusiness General ManagementDecember 2000 - April 2002
Your Skills
MarketingGrowthPerformanceCRMBrandPartnershipsLeadershipStrategyDataAI
I am interested in
- Professional / Business Networking
- Career Opportunities
- Providing Services based on my Expertise