Hello, I'm Marek Lekki.
Details
- Professional CategoryBrand, Marketing & Communications
- Location
- Years of Relevant Experience15-20 years
- Seniority LevelDirector
- Consulting Rate (Hourly)65
Headline
Growth & Digital Strategy · Conversion Optimization & Performance Analytics · Market Research & International Expansion
Experience
Digital Marketing, eCommerce & Insights Manager
consultantApril 2022 - CurrentWork with multiple European DTC and B2B brands across e-commerce, lifestyle, and SaaS sectors (Shopify Plus, marketplaces) combining strategy, implementation, and hands-on execution in digital growth and lifecycle projects.
• Website Strategy & Optimization (platforms: Shopify, WordPress, IdoSell, IdoBooking, Caterings): A/B testing, CRO initiatives, improving web vitals; website performance analytics
• Develop in-house data reporting system and deliver actionable insights on GA4, CRM, GDPR, and server-side tracking with Python and BI tools
• Performance Marketing: manage and optimize Google, Meta, TikTok, Linkedin and Pinterest Ads
• CRM & Retention: designed and executed campaigns and automation flows, lead segmentation, newsletters
• Implement SEO strategies to grow brand visibility
• Support market entry projects through research, segmentation, and consumer trend analysis.
• Design subscription models and digital strategies for SaaS, hospitality, fashion, restaurants, food delivery, nutrition, wellness, and fitness brands
Co-founder, Marketing & Growth Lead
Fitness CateringFebruary 2020 - April 2022• Built in-house digital marketing function from scratch: intake, reporting, campaigns, analytics, SEO, and paid media.
• Designed acquisition funnels and retention programs for subscription business (dietary catering, 5 meals/day model).
• Multiplied subscriber base
• Managed budget, vendors and team; introduced e-commerce processes that enabled scaling.
Research Director, Board Member
ARC Rynek i Opinia Research AgencySeptember 2008 - February 2020• Supervised delivery of quantitative and qualitative projects for banks, insurers, telco, healthcare, public and FMCG companies: multi-market CSAT/NPS, , Mystery Shopping, U&A, concept testing, segmentation, brand tracking, and competitive intelligence programs.
• Oversaw new business development. Provided all-time-high sales growth.
• Managed 3 teams of researchers analysts’ team, fieldwork and CATI studio.
• Introduced online sentiment measurement to agency offer.
• Speaker on local and international research conferences
Industry
- Accommodation Services
- Professional Services
- Real Estate and Equipment Rental Services
- Retail
- Technology, Information and Media
Specific Jurisdictions That I'm Qualified In or Can Cover
Spain: Barcelona
Poland
Language(s)
- English
- Polish
- Spanish
Education
SGH Warsaw School of Economics
MastersExecutive MBASeptember 2008 - May 2010
SGH Warsaw School of Economics
MastersPostgraduate - Digital MarketingSeptember 2017 - May 2018
Polish-Japanese Academy of Information Technology
MastersPostgraduate - Information Systems, Applications, DatabasesSeptember 2018 - May 2019
University of Warsaw
MastersPsychologySeptember 2000 - May 2005
University of Warsaw
MastersSociologySeptember 2000 - May 2005
Your Skills
Digital MarketingPerformance MarketingMarketing StrategyAnalyticsMarket ResearchE-commerceQuantitative researchManagementConversion Rate OptimisationB2B Sales
Professional Interests
AIAdvertisingResearchAnalyticse-commercemanagement
I am interested in
- Career Opportunities