Work with multiple European DTC and B2B brands across e-commerce, lifestyle, and SaaS sectors (Shopify Plus, marketplaces) combining strategy, implementation, and hands-on execution in digital growth and lifecycle projects. • Website Strategy & Optimization (platforms: Shopify, WordPress, IdoSell, IdoBooking, Caterings): A/B testing, CRO initiatives, improving web vitals; website performance analytics • Develop in-house data reporting system and deliver actionable insights on GA4, CRM, GDPR, and server-side tracking with Python and BI tools • Performance Marketing: manage and optimize Google, Meta, TikTok, Linkedin and Pinterest Ads • CRM & Retention: designed and executed campaigns and automation flows, lead segmentation, newsletters • Implement SEO strategies to grow brand visibility • Support market entry projects through research, segmentation, and consumer trend analysis. • Design subscription models and digital strategies for SaaS, hospitality, fashion, restaurants, food delivery, nutrition, wellness, and fitness brands

• Built in-house digital marketing function from scratch: intake, reporting, campaigns, analytics, SEO, and paid media. • Designed acquisition funnels and retention programs for subscription business (dietary catering, 5 meals/day model). • Multiplied subscriber base • Managed budget, vendors and team; introduced e-commerce processes that enabled scaling.

• Supervised delivery of quantitative and qualitative projects for banks, insurers, telco, healthcare, public and FMCG companies: multi-market CSAT/NPS, , Mystery Shopping, U&A, concept testing, segmentation, brand tracking, and competitive intelligence programs. • Oversaw new business development. Provided all-time-high sales growth. • Managed 3 teams of researchers analysts’ team, fieldwork and CATI studio. • Introduced online sentiment measurement to agency offer. • Speaker on local and international research conferences