Served as leader and strategic consultant for subscription and DTC brands, directing customer lifecycle programs, performance marketing initiatives, and e-commerce optimization. Led strategic planning while maintaining hands-on execution across campaigns, budgets, and cross-functional coordination. Strategic Leadership + Hands-On Execution: ● Developed and executed customer lifecycle strategies for subscription businesses across technology, telecom, streaming, insurance, and DTC sectors ● Directly managed multi-channel acquisition campaigns coordinating Meta, Google, email/S, and programmatic channels ● Led comprehensive brand launches including website strategy, checkout optimization, customer portal UX, and lifecycle program implementation ● Executed hands-on CRO testing initiatives across landing pages, checkout fl ows, and conversion funnels that improved conversion rates and customer lifetime value ● Managed email lifecycle campaigns including onboarding sequences, engagement programs, and retention initiatives Performance Marketing & Budget Management: ● Developed marketing strategies with focus on CAC, LTV, and ROI optimization ● Built performance measurement systems, KPIs, and reporting dashboards that enabled data-driven decision-making ● Developed testing frameworks and optimization strategies across channels that systematically improved campaign performance ● Created comprehensive business cases and fi nancial justifi cations for marketing investments E-commerce & Customer Journey Optimization: ● Led e-commerce optimization initiatives including site performance analysis, and conversion rate testing ● Directed customer journey mapping, touchpoint optimization, and experience design across digital channels ● Designed messaging frameworks for B2B and B2C products including competitive positioning and strategic diff erentiation ● Optimized lead nurture campaigns, onboarding fl ows, and retention programs that improved customer engagement Business Development & Client Leadership: ● Participated in organizational planning as leadership team member, contributing to resource allocation and strategic priorities ● Facilitated strategic workshops with C-suite executives including The Washington Post and Charter Spectrum ● Drove business development strategy, competitive analysis, and proposal development that fueled agency growth ● Served as primary client contact for Fortune 500 brands, managing relationships and delivering strategic guidance

Advanced through progressive marketing leadership roles over 6 years, managing $50M combined annual spend across 15+ brands. Built and led integrated marketing teams, established performance measurement systems, and served as strategic advisor for key enterprise accounts including AT&T and Cricket Wireless. Hands-On Performance Marketing Leadership: ● Directly managed paid media campaigns across Meta Ads Manager, Google Ads (Search, Display), programmatic display, and emerging digital channels ● Led day-to-day campaign optimization including budget allocation, bid management, audience targeting, creative testing, and performance analysis ● Built and managed performance dashboards tracking CAC, ROAS, conversion rates, and funnel metrics with daily optimization decisions ● Coordinated creative development with designers and copywriters to develop high-converting ad concepts and landing pages ● Managed relationships with platform partners (Meta, Google, Ad Networks) staying current on new features, beta programs, and best practices Key Achievement: Developed and executed go-to-market strategy for Cricket Wireless resulting in 50% increase in online sales channel performance and 5x reduction in cost-per-sale through strategic channel optimization, hands-on budget management, creative testing coordination, and multi-channel integration.