- Directed brand, creative and performance marketing across Japan and Korea for a leading consumer tech brand; exceeded forecasted acquisition by 15% through brand storytelling and market insight. 2023 - Integrated brand and performance marketing functions to drive measurable ROI, optimizing CAC and ROAS across paid, influencer and social channels. - Developed brand positioning, visual identity, and content strategy that elevated market differentiation while maintaining consistency across global channels. - Partnered cross-functionally with Product and Consumer Research to align marketing with consumer insights, lifecycle performance and product innovation. - Led a high-performing global team and fostered a culture of creativity, accountability, and continuous learning.

- Drove a full-scale brand transformation and multi-market campaign rollout that increased app installs by 14% and registrations by 10% in the US market. - Conceptualized and launched the award-winning campaign “The Gallery of Dick Pics”, achieving 96% positive brand sentiment and global media coverage. - Expanded brand reach 10x to 1.8 million monthly impressions through innovative content, influencer partnerships and storytelling-led social campaigns. - Partnered with Product and Performance Marketing to balance brand equity with acquisition efficiency, tracking KPIs including retention, LTV and engagement. - Oversaw creative direction and production of large-scale content shoots, ensuring cohesive storytelling across channels and touchpoints