Humiint

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Hello, I'm Mitra.

Details

  • Professional CategoryBrand, Marketing & Communications
  • Location
  • Years of Relevant Experience20+ years
  • Seniority LevelExecutive
  • Consulting Rate (Hourly)175

Headline

Global Brand & Marketing Executive

Experience

Global Senior Director of Marketing

Relevant/Notable employerMatch Group AsiaOctober 2023 - May 2025- Directed brand, creative and performance marketing across Japan and Korea for a leading consumer tech brand; exceeded forecasted acquisition by 15% through brand storytelling and market insight. 2023 - Integrated brand and performance marketing functions to drive measurable ROI, optimizing CAC and ROAS across paid, influencer and social channels. - Developed brand positioning, visual identity, and content strategy that elevated market differentiation while maintaining consistency across global channels. - Partnered cross-functionally with Product and Consumer Research to align marketing with consumer insights, lifecycle performance and product innovation. - Led a high-performing global team and fostered a culture of creativity, accountability, and continuous learning.

Director of Global Brand Marketing

Relevant/Notable employerMatch Group - Plenty of FishJune 2020 - October 2023- Drove a full-scale brand transformation and multi-market campaign rollout that increased app installs by 14% and registrations by 10% in the US market. - Conceptualized and launched the award-winning campaign “The Gallery of Dick Pics”, achieving 96% positive brand sentiment and global media coverage. - Expanded brand reach 10x to 1.8 million monthly impressions through innovative content, influencer partnerships and storytelling-led social campaigns. - Partnered with Product and Performance Marketing to balance brand equity with acquisition efficiency, tracking KPIs including retention, LTV and engagement. - Oversaw creative direction and production of large-scale content shoots, ensuring cohesive storytelling across channels and touchpoints

Industry

  • Consumer Services
  • Manufacturing
  • Retail
  • Technology, Information and Media

Specific Jurisdictions That I'm Qualified In or Can Cover

Canada
United States
United Kingdom

Language(s)

  • English
  • French
  • Italian

I am interested in

  • Career Opportunities
  • Providing Services based on my Expertise