Hello, I'm Mitra.
Details
- Professional CategoryBrand, Marketing & Communications
- Location
- Years of Relevant Experience20+ years
- Seniority LevelExecutive
- Consulting Rate (Hourly)175
Headline
Global Brand & Marketing Executive
Experience
Global Senior Director of Marketing
Relevant/Notable employerMatch Group AsiaOctober 2023 - May 2025- Directed brand, creative and performance marketing across Japan and Korea for a
leading consumer tech brand; exceeded forecasted acquisition by 15% through
brand storytelling and market insight.
2023
- Integrated brand and performance marketing functions to drive measurable ROI,
optimizing CAC and ROAS across paid, influencer and social channels.
- Developed brand positioning, visual identity, and content strategy that elevated
market differentiation while maintaining consistency across global channels.
- Partnered cross-functionally with Product and Consumer Research to align
marketing with consumer insights, lifecycle performance and product innovation.
- Led a high-performing global team and fostered a culture of creativity,
accountability, and continuous learning.
Director of Global Brand Marketing
Relevant/Notable employerMatch Group - Plenty of FishJune 2020 - October 2023- Drove a full-scale brand transformation and multi-market campaign rollout that increased app installs by 14% and registrations by 10% in the US market.
- Conceptualized and launched the award-winning campaign “The Gallery of Dick
Pics”, achieving 96% positive brand sentiment and global media coverage.
- Expanded brand reach 10x to 1.8 million monthly impressions through innovative
content, influencer partnerships and storytelling-led social campaigns.
- Partnered with Product and Performance Marketing to balance brand equity with
acquisition efficiency, tracking KPIs including retention, LTV and engagement.
- Oversaw creative direction and production of large-scale content shoots, ensuring
cohesive storytelling across channels and touchpoints
Industry
- Consumer Services
- Manufacturing
- Retail
- Technology, Information and Media
Specific Jurisdictions That I'm Qualified In or Can Cover
Canada
United States
United Kingdom
Language(s)
- English
- French
- Italian
I am interested in
- Career Opportunities
- Providing Services based on my Expertise