Award-winning marketing professional and Chartered Marketer (CMktr | MCIM) with over 14 years of experience in both traditional and digital strategies. I have proven expertise across advertising, PR, branding, content strategy, demand generation, data analytics, and digital transformation. Beyond marketing, I specialize in deep cross-functional collaboration, aligning strategies with senior leadership and key external stakeholders to bridge the gap between business operations and marketing, directly driving impactful campaigns and revenue generation.
My experience spans a wide range of industries, including Technology, Cybersecurity, Investments, Retail, and Real Estate , allowing me to navigate diverse cultural and regulatory landscapes effectively. I have successfully led integrated, results-driven campaigns for globally recognized enterprises such as PIMCO, Hewlett Packard Enterprise, Juniper Networks, Fortinet, Marks & Spencer, and Costa Coffee , delivering business success on both local and international scales.
Headline
Chartered Marketer & Marketing Strategy Consultant | Scaling B2B Revenue in Tech & Global Enterprises
Experience
Marketing Director
Partners Connected CommunicationsNovember 2024 - January 2025My focus is on end-to-end digital strategy and business optimization, ensuring strategic alignment from planning through execution. I design and execute robust digital communication strategies by precisely defining target audiences and the consumer experience to refine product features and unlock market opportunities. A core strength is my ability to work cross-functionally to build and execute integrated campaigns for both existing and potential clientele. Furthermore, I develop, foster, and nurture strong, long-term relationships with key stakeholders to support sustainable business growth , while guiding and supporting internal teams to enhance overall collaboration and marketing efficiency.
Marketing Manager
Themis Portfolio Management & Altia - Under PIMCO Investment ManagementAugust 2022 - November 2024My expertise centers on end-to-end strategic planning and budget management for large groups. I successfully prepared and managed annual marketing financial objectives and budgets, ensuring fiscal discipline while driving growth. This was achieved by conducting in-depth consumer behavior analysis to identify new market segments and crafting data-driven strategies. I created comprehensive campaign briefs, serving as blueprints for execution across all teams, and coordinated sales and marketing efforts to enhance brand positioning and revenue growth. My execution included managing and optimizing advertisements and integrated online/offline campaigns to maximize performance and ROI.
Marketing & PR Manager
GCC Cyprus & GCC Hellas & Spectrum XOps (Cyprus, Greece, Belgium, Singapore, UAE)August 2015 - August 2022I excelled in a multifaceted role focused on managing and planning annual marketing financial objectives and budgets across multiple international entities. My strategic approach involved actively identifying, developing, and optimizing growth channels to drive revenue and market reach. I was responsible for developing comprehensive campaign briefs that served as blueprints for all activities, ensuring seamless alignment across functional teams and agencies. Furthermore, I fostered strong relationships by working closely with vendors and global channel marketing teams to create co-branded assets, all while using market data and user feedback to propose and launch new initiatives to attract and convert leads.
External Marketing Advisor
Loggerhead Partners (Dubai) – Remote from CyprusSeptember 2014 - September 2017As an External Marketing Advisor, I provided strategic advice on branding, positioning, and communications, directly aligning initial project design and execution with core business objectives. I was responsible for developing and implementing comprehensive marketing strategies based on defined budgets. Operationally, I managed the company's full digital ecosystem, including administering the CMS platform and social media presence, leading email marketing campaigns (Mailchimp) for enhanced retention, and creating valuable content. Crucially, I consistently analyzed project outcomes and delivered actionable reports to drive continuous improvement in future initiatives.
Marketing Officer
Infocredit | Presse Café | Russian Media GroupJune 2014 - August 2015I specialized in managing and planning comprehensive marketing financial objectives, which included forecasting requirements, preparing annual budgets, and scheduling expenditures to ensure strict fiscal control. I successfully managed the ongoing development and maintenance of a new mobile app, overseeing functionality and user experience to ensure alignment with business goals. Furthermore, I directed all traditional promotion efforts, including planning and executing conferences, trade shows, and webinars, and produced high-quality written materials such as press releases and speeches while coordinating with external PR agencies.
External Marketing/Business Consultant Associate
M. Flett Financial Consultants (Bahrain) – Remote from CyprusAugust 2013 - September 2014I specialize in developing and implementing international marketing plans and policies, ensuring strategic alignment and effective execution through coordination across relevant departments. My role involved providing crucial strategic advice on branding, positioning, and communications to significantly strengthen market presence. I regularly contributed to the creation and delivery of press releases, advertisements, and various marketing materials to enhance brand visibility, always ensuring that strategies were fully aligned with business objectives and strict budget constraints.
Marketing Manager
Symeonides Group | Marks & Spencer/Costa CoffeeJune 2012 - June 2013I have proven experience in planning and overseeing the entire scope of an organization's advertising and promotion activities, consistently developing and implementing strategies aligned with objectives and budget. A key achievement was playing a central role in the launch and management of the Costa Loyalty program, which successfully drove customer retention and engagement. Furthermore, I led the preparation and execution of various marketing functions, including organizing and promoting store events to directly increase foot traffic and sales, while ensuring cohesive messaging by providing communication support to other departments to maintain brand alignment.
Assistant Marketing Manager
3Fifty7 Group of CompaniesDecember 2010 - December 2011I have strong foundational experience in campaign leadership and seamless coordination within a marketing team structure. I actively collaborated with the Marketing Manager to plan and oversee the organization's advertising and promotional activities, ensuring full strategic alignment. My responsibilities included coordinating and securing all necessary permits for promotions and events, which ensured regulatory compliance and seamless execution. Ultimately, I led the marketing of all ongoing promotional activities and campaigns, directly driving brand awareness and boosting sales performance.
Education
Manchester Metropolitan University
DegreeBA (HONS) Business Studies -
Chartered Institute of Marketing (CIM)
MastersChartered Marketer -
American Marketing Association
MastersProfessional Certified Marketer (PCM®), Marketing Management -
Professional Membership / Certification
＞ Aruba, a Hewlett Packard Enterprise Company
Engagement and Analytics Sales Specialist
Sales Certified - Engagement and Analytics Sales Specialist (EASS)
＞ Hewlett Packard Enterprise
Digital Marketing Accredited
Sales Certified – Hybrid IT Solutions
Sales Certified – Aruba Products and Solutions
Sales Certified – IT Business Conversations
Sales Certified – Hybrid IT, Intelligent Edge, and Services
＞ Juniper Networks by General Assembly
Essentials of Digital Marketing (EDM)
Global Anti-Corruption and Anti-Bribery Laws
＞ Fortinet
Network Security Expert- Stage 1, 2 & 3
＞ Veeam Software
VEEAM Marketing Expert
＞ SocialSpace Academy
Digital Advertising | Google Ads Online
Marketing & SEO
＞ European Institute of Management and Finance
SOSTAC® Digital Marketing
＞ CIIM
Contemporary Marketing Practices
Effective Project Management
Customer Care
＞ The Chartered Institute of Marketing
The Science of Neuromarketing
Copywriting with AI
Branding identity
Marketing and Brand Strategy
SEO and Data Strategy
LinkedIn Advertising
Social Media Strategy
Digital psychology for Marketing professionals
Future-fit strategic marketing planning
Marketing Leadership
＞ Google
Google Partners, Analytics, Ads Display & AdWords Certified
＞ Facebook
Blueprint Certified
＞ YouTube
Get Discovered | Creator Academy
＞ Content Marketing Institute
Social Media and Content Marketing
＞ HubSpot
Inbound Marketing
＞ Udemy
Online Marketing Fundamentals
Growth Hacking and Digital Marketing
＞ LinkedIn
Search Engine Optimization (SEO)
Google Analytics
Google Ads
Marketing Strategy
Marketing Solutions Fundamentals
＞ Microsoft
Digital Advertising Fundamentals
Advertising Shopping Certification
Advertising Native & Display Certification
Advertising Search Certification
Marketing with Purpose
Microsoft Advertising Certified Professional
Professional Interests
Digital Transformation & Strategy
B2B SaaS & Cybersecurity Marketing
Marketing & ROI Optimization
Marketing Leadership & Policy Development
Emerging Digital Economies (Blockchain/Gaming)
Applied Astronomy & Technology (To distinguish your profile)
