My focus is on end-to-end digital strategy and business optimization, ensuring strategic alignment from planning through execution. I design and execute robust digital communication strategies by precisely defining target audiences and the consumer experience to refine product features and unlock market opportunities. A core strength is my ability to work cross-functionally to build and execute integrated campaigns for both existing and potential clientele. Furthermore, I develop, foster, and nurture strong, long-term relationships with key stakeholders to support sustainable business growth , while guiding and supporting internal teams to enhance overall collaboration and marketing efficiency.

My expertise centers on end-to-end strategic planning and budget management for large groups. I successfully prepared and managed annual marketing financial objectives and budgets, ensuring fiscal discipline while driving growth. This was achieved by conducting in-depth consumer behavior analysis to identify new market segments and crafting data-driven strategies. I created comprehensive campaign briefs, serving as blueprints for execution across all teams, and coordinated sales and marketing efforts to enhance brand positioning and revenue growth. My execution included managing and optimizing advertisements and integrated online/offline campaigns to maximize performance and ROI.

I excelled in a multifaceted role focused on managing and planning annual marketing financial objectives and budgets across multiple international entities. My strategic approach involved actively identifying, developing, and optimizing growth channels to drive revenue and market reach. I was responsible for developing comprehensive campaign briefs that served as blueprints for all activities, ensuring seamless alignment across functional teams and agencies. Furthermore, I fostered strong relationships by working closely with vendors and global channel marketing teams to create co-branded assets, all while using market data and user feedback to propose and launch new initiatives to attract and convert leads.

As an External Marketing Advisor, I provided strategic advice on branding, positioning, and communications, directly aligning initial project design and execution with core business objectives. I was responsible for developing and implementing comprehensive marketing strategies based on defined budgets. Operationally, I managed the company's full digital ecosystem, including administering the CMS platform and social media presence, leading email marketing campaigns (Mailchimp) for enhanced retention, and creating valuable content. Crucially, I consistently analyzed project outcomes and delivered actionable reports to drive continuous improvement in future initiatives.

I specialized in managing and planning comprehensive marketing financial objectives, which included forecasting requirements, preparing annual budgets, and scheduling expenditures to ensure strict fiscal control. I successfully managed the ongoing development and maintenance of a new mobile app, overseeing functionality and user experience to ensure alignment with business goals. Furthermore, I directed all traditional promotion efforts, including planning and executing conferences, trade shows, and webinars, and produced high-quality written materials such as press releases and speeches while coordinating with external PR agencies.

I specialize in developing and implementing international marketing plans and policies, ensuring strategic alignment and effective execution through coordination across relevant departments. My role involved providing crucial strategic advice on branding, positioning, and communications to significantly strengthen market presence. I regularly contributed to the creation and delivery of press releases, advertisements, and various marketing materials to enhance brand visibility, always ensuring that strategies were fully aligned with business objectives and strict budget constraints.

I have proven experience in planning and overseeing the entire scope of an organization's advertising and promotion activities, consistently developing and implementing strategies aligned with objectives and budget. A key achievement was playing a central role in the launch and management of the Costa Loyalty program, which successfully drove customer retention and engagement. Furthermore, I led the preparation and execution of various marketing functions, including organizing and promoting store events to directly increase foot traffic and sales, while ensuring cohesive messaging by providing communication support to other departments to maintain brand alignment.

I have strong foundational experience in campaign leadership and seamless coordination within a marketing team structure. I actively collaborated with the Marketing Manager to plan and oversee the organization's advertising and promotional activities, ensuring full strategic alignment. My responsibilities included coordinating and securing all necessary permits for promotions and events, which ensured regulatory compliance and seamless execution. Ultimately, I led the marketing of all ongoing promotional activities and campaigns, directly driving brand awareness and boosting sales performance.

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