Humiint

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Hello, I'm Shadi Ashour.

Details

  • Professional CategorySales & Business Development
  • Location
  • Years of Relevant Experience15-20 years
  • Seniority LevelDirector
  • Consulting Rate (Hourly)45

Headline

Results-driven sales leader and Managing Partner at GrowGenics, specializing in sales strategy, lead generation, forecasting, and KPI management. Expert in Sales frameworks to optimize qualification and deal conversion. Proven track record in building client relationships, driving revenue growth, and leading cross-functional teams. Strong advocate of teamwork to achieve strategic business objectives and sustain long-term growth.

Experience

Sales Managing Partner

GrowGenics ConsultingFebruary 2025 - CurrentLead and manage the complete sales cycle within GrowGenics, as well as for client engagements, driving revenue growth, market expansion, and operational excellence. Oversee strategy design, KPI implementation, and performance optimization to achieve measurable results for both the firm and its clients. Key Responsibilities & Achievements: • Designed and executed data-driven sales strategies aligned with company and client objectives, achieving consistent growth and strengthening market positioning. • Directed lead generation initiatives leveraging targeted inbound and outbound campaigns, increasing qualified opportunities. • Developed comprehensive sales plans and forecasts, aligning pipeline health with revenue targets to ensure data-backed decision-making. • Established and monitored KPIs to track conversion rates, revenue efficiency, and sales velocity, utilizing MEDDIC and MEDDPICC frameworks for precise qualification and deal prioritization. • Collaborated with cross-functional teams—including marketing, product, and operations—to design and implement tailored go-to-market strategies for clients, increasing close rates and customer lifetime value. • Delivered sales performance reviews, coaching, and mentorship to enhance team productivity and capability. • Negotiated and closed high-value deals across SMEs and enterprise accounts, securing long-term partnerships and sustainable growth. • Implemented CRM optimization, analytics adoption, and sales automation tools, improving forecasting accuracy and shortening sales cycles.

Senior Account Executive – Enterprise Sales (EU Market)

Qualtrics September 2022 - February 2025Led strategic enterprise sales across key European Union markets, helping organizations modernize how they capture, analyze, and act on Experience Data (Xdata) across Customer, Employee, Product, and Brand experiences using the Qualtrics XM Platform. Drove revenue growth through high-value, multi-year partnerships with enterprise clients, aligning solutions with complex compliance, localization, and transformation requirements. Key Responsibilities & Achievements: • Designed and executed go-to-market strategies for multiple EU regions, aligning XM solutions to country-specific market trends, industry pain points, and regulatory mandates (e.g., GDPR, industry compliance). • Managed the full enterprise sales cycle—prospecting, multi-stakeholder discovery, solution design, platform demonstrations, value mapping, proposal development, complex negotiation, and closing—across sales cycles ranging from 6 to 12 months. • Secured multi-year, multi-million-euro enterprise contracts with public and private sector organizations, often involving C-level executives, legal teams, and multi-lingual procurement stakeholders. • Delivered ROI-focused proposals supported by proof-of-value (POV) models, enabling clients to quantify potential gains in customer satisfaction, employee engagement, product innovation, and brand loyalty. • Led competitive RFP responses across EU public and private sectors, achieving high win rates by tailoring proposals to client KPIs and demonstrating measurable XM impact. • Maintained a robust sales pipeline and delivered accurate revenue forecasting using Salesforce CRM and internal sales analytics tools. • Partnered with Customer Success, Implementation, and Product teams to ensure seamless onboarding, accelerate adoption, and maximize client value post-contract. • Drove account growth strategies, increasing expansion and upsell opportunities by identifying new XM use cases within existing enterprise accounts.

Account Executive – Mid-Market

IV.AIJune 2019 - August 2022Data | AI Drove AI and Natural Language Processing (NLP) adoption among mid-sized enterprises across fintech, e-commerce, retail, and telecom sectors, delivering measurable business transformation through data-driven automation, customer insights, and operational efficiency. Managed the end-to-end sales cycle from opportunity identification to contract closure, consistently exceeding sales targets and accelerating time-to-value for clients. Key Responsibilities & Achievements: • Prospected, qualified, and closed mid-market deals through outbound strategies, industry events, and referral networks, achieving a 40% increase in pipeline volume. • Conducted deep client discovery to identify high-impact AI/NLP applications, building ROI-focused proposals aligned with client KPIs such as revenue growth, churn reduction, and process automation. • Led all stages of the sales process—demos, value-based presentations, stakeholder alignment, contract negotiation, and onboarding handover— while maintaining accurate forecasts in Salesforce CRM. • Collaborated with Customer Success and Engineering teams to design tailored AI/NLP use cases, reducing time-to-value by 30% and increasing product adoption rates. • Represented IV.AI at executive briefings and virtual events to boost market presence and educate prospects on the commercial impact. • Consistently achieved and exceeded quotas, closing $780K in net-new ARR and reaching 126% of quarterly sales targets. • Shortened sales cycles by 22% through improved qualification frameworks and consultative selling methodologies. • Provided client-driven feedback for product localization, contributing to greater platform adoption and expansion opportunities.

Account Executive

PayTabs GlobalOctober 2016 - April 2019Drove client acquisition, relationship management, and market expansion across e-commerce, retail, hospitality, and financial services sectors, positioning PayTabs’ fintech and payment gateway solutions as enablers of secure, scalable, and frictionless transactions. Acted as a trusted fintech advisor to C-level stakeholders, delivering tailored digital payment strategies that enhanced operational efficiency, revenue growth, and customer experience. Key Responsibilities & Achievements: • Managed the full sales cycle for SME and enterprise clients—from prospecting and needs assessment to solution design, onboarding, and post-sale support—consistently exceeding quarterly revenue targets by 26% on average. • Designed and deployed customized payment gateway offerings, including API integrations, fraud prevention systems, recurring billing, and localized checkout experiences aligned with client requirements. • Cultivated and expanded high-value client relationships, driving account growth through cross-selling, upselling, and long-term partnership development. • Identified and penetrated high-growth sectors and emerging markets, contributing to the launch of localized payment solutions in the UAE and Saudi Arabia, tailored to regulatory and cultural expectations. • Collaborated with banks, e-commerce platforms, and digital agencies to co-create scalable merchant onboarding programs that accelerated go-tomarket timelines. • Leveraged CRM systems to maintain accurate sales pipelines, generate revenue forecasts, and track performance against KPI-driven targets. • Coordinated with legal and compliance teams to ensure adherence to AML and KYC protocols, mitigating onboarding risks. • Developed tailored pitch decks and live demo environments, improving client conversion rates by 30% YoY. • Expanded PayTabs’ mid-market and enterprise footprint, securing long-term contracts in competitive industries. • Played a pivotal role in aligning product-market fit with regional compliance, accelerating adoption in GCC markets.

Account Executive

Albina & Hanna CoJune 2011 - September 2016Delivered 167% sales growth by developing and executing targeted B2B sales strategies in the fast-moving consumer goods (FMCG) sector. Led and mentored the sales team, setting ambitious KPIs and providing coaching and training to exceed performance targets consistently. Key Responsibilities & Achievements: • Designed and implemented market-specific sales plans, driving significant revenue growth and expanding market share in competitive segments. • Guided a high-performing sales team through goal setting, skills development, and performance monitoring, fostering a results-driven culture. • Built and maintained long-term relationships with key B2B clients through regular engagement, strategic discussions, and tailored solutions. • Managed contract negotiations directly with decision-makers, achieving high client satisfaction and repeat business. • Conducted in-depth market research and competitive analysis to identify high-potential opportunities, refining sales tactics for maximum ROI. • Oversaw the full sales cycle, from lead generation to closure, maintaining accurate sales forecasts and aligning activities with business goals. • Partnered with marketing, product development, and customer service teams to synchronize sales efforts with corporate strategies and product launches. • Leveraged deep product knowledge to deliver persuasive sales presentations and client demonstrations.

Assistant Marketing Manager

Zumot GroupDecember 2006 - May 2011FMCG Drove brand visibility, product sales, and market share growth through data-driven marketing strategies in the fast-moving consumer goods sector, spanning both B2B and B2C channels. Oversaw the end-to-end execution of integrated campaigns across digital, retail, and BTL platforms, ensuring crossfunctional alignment with sales, product, and finance teams. Key Responsibilities & Achievements: • Developed and implemented marketing strategies to enhance product positioning, drive customer acquisition, and boost retention. • Led in-depth market research, competitor benchmarking, and consumer behavior analysis to forecast trends, identify growth opportunities, and refine GTM approaches. • Directed national and regional campaigns, achieving a 30% increase in brand engagement and reducing CPA by 22% through targeted segmentation. • Coordinated with product development, sales, and finance to optimize pricing strategies, product launches, and promotional activities. • Managed marketing budgets for maximum ROI, reallocating spend based on campaign performance and market shifts. • Integrated analytics tools to track campaign KPIs, user behavior, and conversion rates, improving sales funnel efficiency. • Implemented NPS-based feedback systems to enhance product-market fit and inform product roadmap decisions. • Led brand messaging during supply chain disruptions to preserve customer trust and sustain demand. • Supervised and mentored the marketing team, fostering a performance-driven culture of innovation and accountability.

Industry

  • Administrative and Support Services
  • Financial Services
  • Government Administration
  • Technology, Information and Media
  • Wholesale

Specific Jurisdictions That I'm Qualified In or Can Cover

Italy
Germany
Netherlands
Spain
Portugal
Austria
France
Poland
Denmark
Norway
Ireland
United States
United Kingdom
Australia
Switzerland
Luxembourg

Language(s)

  • English
  • Arabic
  • German
  • Italian
  • Turkish

Education

Central European University

MastersMaster of Business Administration in Global Executive Management (EMBA) -

The Open University

DegreeDual bachelor’s in business administration – Marketing -

I am interested in

  • Professional / Business Networking
  • Career Opportunities
  • Having my dedicated digital space on the world wide web