• Built and led in - house performance marketing team; scaled $2M ad budget while maintaining 5.5x blended ROAS. • Directed all SEO and organic strategy, delivering top rankings across 20+ markets to reduce reliance on paid traffic. • Closed 200+ influencer and brand deals (Paramount, Harlem Globetrotters, NFL, NBA, NHL, etc.), driving event sellouts and recurring revenue. • Created launch playbooks and franchise kits supporting 20+ U.S. market entries. • Partnered with analytics to improve attribution and sales pipeline forecasting.

• Achieved #1 SEO rank for 25 of 32 locations, fueling consistent organic growth. • Built a B2B group sales channel targeting Fortune 1000 companies, adding $5.5M incremental revenue. • Grew social following to 2M+ by leveraging viral campaigns and influencers.

• Drove unit sales growth ( + 22%) by launching corporate catering and bulk programs. • Increased digital following 40% and converted engagement into recurring revenue.

• Doubled subscription revenue in six months through distributor expansion. • Boosted bulk sales by 250% via 16 new strategic partnerships. • Negotiated largest distribution deal in company history, expanding to 22 countries.

Directedfundraising efforts acrossfour of the nine counties served by the organization and managed 1.5 million dollars in business through networking, fundraising events, online marketing, and LexisNexis. Managed a portfolio of outreach, advisory, and client relations activities with the end goal of cultivating donors with high potential to align with the organization's mission. Oversaw the development and implementation of creative approaches to donor partner engagement and community building. Held concurrent responsibility for managing all major gift fundraising, planning and organizing events, leading community outreach programs, maintaining relationships with past and current donors and sponsors, and working collaboratively with peers and volunteers to reach funding goals. Key • Managed $1.5M donor portfolio, increasing annual contributions by $500K. • Grew business by 50% via new donor acquisition and relationship management.