Hello, I'm William G.

Accomplished marketing leader with a proven track record of driving aggressive sales growth, scaling marketing performance, and opening high - value markets across entertainment, media, and consumer sectors. Equal parts strategist and operator, I've taken brands from $5M to $60M+, built high - performing teams, and forged partnerships with global leaders like Paramount, Disney, Marriott, and the NFL. Skilled at building performance - driven teams and marketing engines that lower CPL and scale pipeline for sales closers, I thrive in sales cultures where marketing is measured by results.

Details

Professional CategoryBrand, Marketing & Communications
Location
Years of Relevant Experience10-15 years
Seniority LevelExecutive
Consulting Rate (Hourly)150

Headline

Fractional CMO & Growth Strategist | I build marketing systems that turn chaos into clarity for $1M–$10M founders

Experience

HEAD OF MARKETING,

Activate GamesSeptember 2021 - Current• Built and led in - house performance marketing team; scaled $2M ad budget while maintaining 5.5x blended ROAS. • Directed all SEO and organic strategy, delivering top rankings across 20+ markets to reduce reliance on paid traffic. • Closed 200+ influencer and brand deals (Paramount, Harlem Globetrotters, NFL, NBA, NHL, etc.), driving event sellouts and recurring revenue. • Created launch playbooks and franchise kits supporting 20+ U.S. market entries. • Partnered with analytics to improve attribution and sales pipeline forecasting.

DIRECTOR OF MARKETING,

Breakout GamesSeptember 2021 - December 2024• Achieved #1 SEO rank for 25 of 32 locations, fueling consistent organic growth. • Built a B2B group sales channel targeting Fortune 1000 companies, adding $5.5M incremental revenue. • Grew social following to 2M+ by leveraging viral campaigns and influencers.

DIRECTOR OF MARKETING,

VINAIGRETTE SALAD KITCHENJune 2023 - December 2024• Drove unit sales growth ( + 22%) by launching corporate catering and bulk programs. • Increased digital following 40% and converted engagement into recurring revenue.

DIRECTOR OF BUSINESS OPERATIONS,

THE BOURBON REVIEW,June 2017 - April 2020• Doubled subscription revenue in six months through distributor expansion. • Boosted bulk sales by 250% via 16 new strategic partnerships. • Negotiated largest distribution deal in company history, expanding to 22 countries.

DIRECTOR OF PHILANTHROPY,

UNITED WAY OF THE BLUEGRASS,June 2014 - June 2016Directedfundraising efforts acrossfour of the nine counties served by the organization and managed 1.5 million dollars in business through networking, fundraising events, online marketing, and LexisNexis. Managed a portfolio of outreach, advisory, and client relations activities with the end goal of cultivating donors with high potential to align with the organization's mission. Oversaw the development and implementation of creative approaches to donor partner engagement and community building. Held concurrent responsibility for managing all major gift fundraising, planning and organizing events, leading community outreach programs, maintaining relationships with past and current donors and sponsors, and working collaboratively with peers and volunteers to reach funding goals. Key • Managed $1.5M donor portfolio, increasing annual contributions by $500K. • Grew business by 50% via new donor acquisition and relationship management.

Industry

Entertainment Providers
Holding Companies
Professional Services

Specific Jurisdictions That I'm Qualified In or Can Cover

United States: Kentucky, Ohio, South Carolina

Language(s)

English

Your Skills

SalesBehavior-Driven DevelopmentInternational BusinessGrowth StrategiesMarketing Performance Measurement And ManagementMarketingAI implementationGo To MarketBrand StrategyAnalytics

Hello, I'm William G.

Details

Headline

Experience

HEAD OF MARKETING,

DIRECTOR OF MARKETING,

DIRECTOR OF MARKETING,

DIRECTOR OF BUSINESS OPERATIONS,

DIRECTOR OF PHILANTHROPY,

Industry

Specific Jurisdictions That I'm Qualified In or Can Cover

Language(s)

Your Skills

Professional Interests

I am interested in

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