powered all - in - one fintech platform for entrepreneurs and small businesses across Europe. Reinvented brand and marketing strategy, resulting in 110% business growth and 2 big investment rounds • Brand strategy: Brand Strategy & Positioning — defined Finom's new brand platform, purpose, tone of voice and brand narrative, built around the energy of entrepreneurship. • Creative Leadership: built and lead an in - house Brand&Creative department (15+ people) doing brand marketing, campaigns, content, and design across 7 countries (the main ones are Germany, Italy, France) • Rebranding: initiated and led a full - scale rebranding, including visual identity, website and app relaunch, ensuring internal and external brand adoption. • Brand Awareness Campaigns: launched Finom's first multi - market brand awareness campaign, resulting in a significant uplift in brand visibility and engagement across key European markets.

Works in 46 market 13. Achieved a 120% increase in downloads ( + 100 million) and a 450% growth in total rides (reaching 5 billion), made inDrive second most downloaded ride - hailing app and the fourth largest travel app globally. • Brand strategy: Developed and executed brand strategy from scratch (positioning, vision, mission, tone of voice and more) for core business and 5 other business verticals (Transportation, Delivery, FinTech). • Brand Identity: Initiated and led a full - scale rebranding, including new visual identity and guidelines, with a branding agency. Supported further localization and implementation across 46 counties. • Creative strategy: Boosted brand awareness by 6% (up to 46% in some countries) and MAU by 18% through launching inDrive's first global ad campaign (aired in 31 countries, reaching 120+ mln people). • New markets: Planned and rolled out campaigns for launches in 17 countries across EMEA, LATAM, SEA ( + USA) resulting in each of these countries consistent profitable growth. • People management: Built and led a high - performing cross - functional team of 80+ people.

Made a traditional "old - school" brand get №1 place in the rating of most digitally advanced banks in Russia. • Brand refresh: Initiated and led a brand refresh by updating positioning, mission, values and tone of voice, followed by updated visual identity. Made the brand more human and trustworthy. • Unlocking potential: Acquired +21% customers by creating brand marketing campaigns focusing on new products and target audiences, resulting in a Golden Effie Award (again).

Established a creative agency, built a pool of world - class clients (BMW, Diageo, Ehrmann, Yandex, Storytel) and executed brand and marketing strategies focusing on socially responsible topics. • Built and trained a dynamic young team, most of them are now award - winning professionals.

Samsung does in marketing,

Webby Awards | 1x Winner Eurobest | 2x Bronze D&AD |, 1x Wood Pencil, Golden Drum | 2x Grand Prix | 1x Gold | 3x Silver Pentawards | 1x Silver, quite a few smaller ones, million impressions, the most mentioned campaign in the region in 2023., +26% awareness and +18% market share, which made us market leaders in Egypt, 1x Bronze Cannes Lions, most awarded agency in Russia, 10x Cannes Lions winner, (top 100 globally in Economics and Business university rankings, #16 QS EECA University Rankings), Effie | 2x Gold, 1x Bronze ADCE