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Aalok M

Performance Marketing Director

About me

As a Marketing Intelligence & Performance Marketing Manager, I leverage my expertise in data science and digital advert to drive growth and optimize performance for SaaS-based software, Lead Gen & E-commerce Businesses. With over 11 years of experience in e-commerce and lead generation, I have successfully increased sales and revenue via meta algorithm and Google ads algorithm. I also led a team of 25 professionals from the digital marketing and development departments to launch and run marketing campaigns for Figs Flow, a SaaS-based software which is one of my recent accomplishment.

Jurisdiction

United States | United Kingdom | Australia

Notable employer

  • Head - Growth & Performance Marketing Manager at Jeevee
  • Head - PPC & Marketing Analytics at A5 IT
  • Talon/ VolgAI at Talon/ VolgAI

Experience

Seniority LevelDirector
Years of Experience10-15 years
Current StatusActive
Performance Marketing Manager
2024 - 2025

Prepared a power BI Dashboard to visualize the data from Google ads platform and find it's input metric correlation with Ga4 &CRM data. Ran a DAX measure and calculations for data analysis of different advert metrics. Generated a graph and charts to explore the attributed conversion path while running ads. Lead a team of 25 people belonging from digital marketing and development department in order to launch and run marketing campaigns of SaaS based software called Figs flow.

Head - Growth & Performance Marketing ManagerNotable
2021 - 2024

Generated 35% increment in sales no. while maintaining an ROAS of 16X through Facebook & Google ads for in-house ecommerce platform called Jeevee - Health,Baby & Beauty Store. Acquired a customer @ 20% growth rate in each and every month Prepared a Q1,Q2 &Q3 marketing campaign calendar for 7 e-com categories and executed it with a team of developers, designers, content creator which uplifted our AOV from 3laks to 7 lakh daily. Generated app install from you tube campaign @cpi of 0.08 per install. Monthly target is set on basis of previous month data and growth of 20% is seen over last 6 months of period. Weekly reporting is done through power BI and with an aid of ecxel data analysis of each brands & product sales no/Purchase Value next target is set significantly. Leveraged Jeevee sales data to luxury clothing brand SALT(in-house) and amplified its sales to 35% through influencer marketing & Facebook advertising. Implemented a Facebook mega campaign for sale of supersoco electric vehicle & its dealership throughout in Nepal Implemented a tracking module for e-commerce as per requirement via google tag manager

Head - PPC & Marketing AnalyticsNotable
2022 - 2024

Implemented marketing automation for leads collected HubSpot. Ran Google ads campaign to sell meraki license online

Talon/ VolgAINotable
2019 - 2021

Increased lead generation by 25% & 80% via Facebook ads for B2C clients named Bluelotus & Wentworth central motor. Ran a Google ads for education and migration clients for acquisition of new mqls Used Getresponse for email automations & google ads landing page. Manage SEO team of 4 people & trained them for on page & off page optimization. Increased client acquisition via Google search ads every month by 2x. for Volgai Data Visualization via Power BI on FB monthly reports to find insights and uses of indexing API with python. Prepared dashboards and report for clients through power BI & table

Digital Marketing Strategist
2017 - 2018

Increased Adsense revenue by 10% by fluctuating ad balance rate and blocked the local ads on domain because of which they turned into our DFP clients. Improved organic traffic by 20% on domain called kantipur.com. Maximized app download campaign for other products of Kantipur.

Online Marketing Specialist
2016 - 2017

Modeled successful business goals for UK client’s project named “Silkflow” and increased its sales by 80% in 2 months through organic ranking. Analyzed & Planned a Digital Marketing strategy model for cleaning services website in Nepal. Improved lead generation of travel & tour website through PPC campaign by 30% Promoted as Team leader on reference of my work progress. Delivered a seminar on significance of digital marketing in an institute called School of IT. Managed team of seo specialist handling Australian SEO/SEM/SMM client’s project and increased its conversions by 75% in each & every month. and assessed them to prepare analytical data & report of variant websites. Provided a consultant services & guided the junior Online marketing team of Nepalese e-commercial company called “Socheko dot com”.

SEO Specialist
2014 - 2016

Handled in-house project named “Sag Academy” successfully by improving its rank on SERP page. Learned to run digital advertisement Adword campaign with co-operation of sr. SEO managers. Researched on analytical report of website and set better business objective for so. Performed both on-page and off-page optimization.Performed website audit by using Google webmaster tools, and other SEO tools such as Ahref, Open site explorer, and Majestic SEO tools.

Educations

Masters of Digital Marketing and Data Science Emlyon Business School
2018 - 2020

Certification

Total Certifications1

Google Ads Certificate

Google

Skills

Core skills7
Languages2

Skills

Meta Ads
Google Ads
Lead generation
Marketing Analytics
Digital Marketing
Data analysis
Data visualization

Languages

English
Hindi

Services