Project in the Hospitality sector nested on a 128 year old historical estate at the heart of the safe, close to Lisbon but socially distant, golden beach and clear ocean, great gastronomy and salt of the earth people filled Alentejo coast. Currently in Development phase, more news on the perfect place for a small weekend getaway, or a private (swimming pool) week of holidays…coming soon!

"Re - founded" the marketing department, managing a team of 5 people with responsibilities including Product, Communication, Digital Marketing (inc. Amazon), and Consumer Insights for Innovation.

Coordination function as part of the central Marketing HQ team, with responsibi lities for the entire EU. Definition of Positioning and Marketing Strategies and Value Proposition for the Urban, Downtown and Regional clusters in Europe (centers in PT, ESP, ITA, GER), including Branding, Communication and Sales Activation. Strategic supra - regional projects such as PromoFans®, by managing the expansion of the platform. I created, led and implemented the first Loyalty program based on geo location. Implemented the Corporate Responsibility strategy in the EU. Subsequently, I was selected for the newly created Innovation Office, with res ponsibility for Projects such as Product, New Retail Concepts, Mobility, AI / Big Data, AR / VR and Sustainability

& Virginia Slims; First within a Project Management function, for several brands (preparation of BCases, planning and execution of projects, connection with creative agencies, interface with Sales, R&D, Planning, Retail) Later, with the ownership of the L&M brand, focused on Strategy, with the Price/ Portfolio / Market triad, but also with responsibilities in Equity / Brand Territory/ Consumer Target. Frequent visibility to the Management Team, as well as pre sentations to Top Management EU. Portfolio Management; consumer and com petitive insights. Development and execution of the Marketing Plan. Redefinition of Brand Equity (inc. core selling message & consumer target). Plan and execute appropriate communication activities for the various channels (retail, 1-2-1 , LAMP, Events).

Starting off with a pool of brands with combined sales of around 12 Mio€ / year, including the renewal and optimization of the Chipmix brand portfolio (including visual identity), I later took responsibility for the Health & Wellness brand of 12 Mio€ / year of the company, Proalimentar. Created and implemented the Marke ting Plan (strategically and operationally), including: media communication plans; campaigns (investment / budget); promotional policy; brand image; perfor mance and market analysis / evolution; margin management (P&L control); defini tion of volumes and objectives (coordination with Sales / TradeMkt, Planning, Purchasing and Production). Portfolio optimization (de - listings and launches of new - segment creating - Mattinais and Fruit &Fit lines).

Braun ries), Herbal Essences, Gillette Male Disposables, Gillette Female (Venus) Brand communication for Health and Beauty Care brands, aligning brand values/ positioning with the implementation of the Marketing Plan (communication, promo & trade). Defined and implemented holistic actions with PR, Online, CMR, ATL + BTL (inc TVC / local "TV Specials"), In - store Activation, Promoti ons and Trade Activities.

Head of the team (Social Media Content, Paid Media) responsible for generating business leads for a management consultancy company and making sure the brand (and business) is duly represented across all channels and formats