Generated a robust revenue pipeline of $6 million in 10 months, resulting in 36 new enterprise opportunities globally, contributing a revenue growth of $2.2 million. Revitalized a struggling team of 3 SDRs by implementing streamlined workflows, new commission structures, and optimized lead - to - opportunity processes — increasing conversion rates by 20% and accelerating pipeline growth by 25%. Partnered with Sales and Marketing leadership to develop GTM strategies, define cross - functional SLAs, and roll out enablement programs — resulting in a more aligned funnel, faster lead follow - up, and measurable gains in team productivity. Served as a key member of the Revenue Leadership Team, aligning Sales, Marketing, and Customer Success priorities to exceed revenue targets and drive sustainable growth. Collaborated with Field Marketing to develop targeted collateral and event messaging for ShopTalk and DMEXCO, driving a 25% increase in qualified leads and enhancing brand visibility among key enterprise prospects.

Spearheaded the creation and execution of a global BDR process, leading a 13- member team to generate €4.3M in new revenue (2021 – 2022) and an additional €3M by Q3 FY22 – 23. Scaled the BDR organization from 6 to 13 members through strategic hiring, onboarding, and individualized growth plans, enhancing overall team productivity and quota attainment. Collaborated with C - suite executives on organizational restructuring and GTM strategy design, leveraging data - driven insights to inform fiscal - year planning and revenue forecasting. Partnered with Sales, Marketing, and RevOps leadership to optimize GTM alignment, refine KPIs on lead quality and conversion, and streamline Salesforce reporting for executive decision - making. Developed impactful sales enablement assets — including pitches, cadences, and training programs — in collaboration with Operations, driving consistent messaging and improved sales efficiency across global teams.

Partnered with C - suite leaders to solve critical business challenges in Go - to Market strategy, new product launches, and competitive positioning, driving measurable revenue and market expansion. Leveraged a SaaS - based analytics platform to uncover and capitalize on new revenue streams for CXOs, translating insights into actionable GTM initiatives. Orchestrated complex sales and proposal cycles, securing $700K in revenue from key enterprise accounts within 12 months. Led and coached a global team of 7 Business Development Executives, implementing tailored development plans that improved quota attainment and overall team performance.

Increased monthly territory sales from $650 to $22,000 through strategic account planning, distributor enablement, and long - term relationship management. Improved cash flow by partnering with Finance to reduce Days Sales Outstanding from 120 to 94 days, streamlining collections and payment processes. Maintained a 96% client retention rate by nurturing key relationships and developing a high - performing distributor network across the region. Optimized secondary sales operations by redesigning sales planning and resource allocation frameworks based on market potential and performance data.