Strategic Digital Marketing Leader with 20+ years of experience driving growth for global brands and tech startups across LATAM. Proven expertise and certified in paid media, CRM, email marketing, and omnichannel strategy, managing multi - million - dollar budgets and high - performing regional teams. Skilled in partner marketing, analytics, and automation, blending creativity with data to deliver measurable results. Certified in AI - powered advertising, SEO, and marketing automation, with a track record of bridging global strategies and local execution through innovation and collaboration.
Headline
Strategic Digital Marketing Leader with 20+ years of experience driving growth for global brands and tech startups across LATAM. Proven expertise and certified in paid media, CRM, email marketing, and omnichannel strategy, managing multi-million-dollar budgets and high-performing regional teams. Skilled in partner marketing, analytics, and automation, blending creativity with data to deliver measurable results. Certified in AI-powered advertising, SEO, and marketing automation, with a track record of bridging global strategies and local execution through innovation and collaboration.
Experience
Marketing Director
H4CK3R Boosting shotDecember 2023 - December 2024Managed brand strategy, digital presence, and campaign planning for a performance - focused product targeting gamers. Created full - funnel digital strategy and managed partnerships with esports teams, influencers, and gaming streamers. Led social media growth content creation, event sponsorships activations, and boosted brand visibility across gaming communities.
Head of LATAM
SQUID NewsNovember 2019 - December 2022Launched SQUID in 17 LATAM markets. Surpassed KPIs in user growth and monetization through programmatic in CPM, CPA, CPI models. Closed major content partnership with Huawei. Integrated 200+ publishers. Including the most representative News and Entertainment publishers in LATAM. Led 10 - person team, revenue sharing strategy, and programmatic monetization. Directed BD, ASO, PR, UX / UI and social strategy for user growth and app ranking.
BD, Marketing and Sales Director
Inveno "Noticias Águila" App-October 2017 - November 2019Integrated 100+ media partners, expanded user base across Mexico, US, and LATAM. Exceeded MAU and sales goals through data - driven marketing and sales strategies trough programatic using CPM, CPI and CPA models. BD, Country Director MX, LATAM and US
App-
News RepublicAugust 2014 - July 2017Led the launch and operation of the News Republic app and Appy Gamer App, overseeing business development, content integration, PR, community management, social media, and ASO for app ranking at APP Stores. Developed targeted content strategies tailored to regional cultural nuances, fostering app success and user engagement. Managed daily operations and utilized data analytics to optimize app performance, driving significant growth and revenue generation through programmatic using CPM, CPI and CPA models.
BD and BlackBerry World Marketing Manager Office
BlackBerry-April 2013 - June 2014Oversaw relationships with top brand app partners and the BBM Channels Ecosystem in Mexico, ensuring seamless integration within the BlackBerry App Store. Fostered strong partnerships to drive app growth and engagement in the Mexican market, implementing strategies to enhance user experience and revenue generation. Leveraged data analytics to evaluate performance and make informed decisions, leading to significant growth in business outcomes.
Digital Media Director
Starcom Media Vest-February 2011 - February 2013Developed and executed continuous campaign strategies to optimize digital media performance for all 9 sub - brands of Coca Cola and Kellogg's LATAM, leveraging consumer behavior insights and market trends. Managed annual investment exceeding 2.5M USD to drive successful digital media negotiations and campaign outcomes. Enhanced campaign effectiveness through data - driven approaches, achieving significant ROI across multiple brands. Communication with C+ Level Client Stakeholders to leverage projects, promotions and campaigns. Lead the Agency implant PM´s to leverage the planning execution.
Channel Marketing Manager
ASUS-April 2010 - January 2011Led all marketing initiatives for ASUS's launch in Mexico, including channel marketing with distributors and resellers. Launched the ROG MX Community in MX activation. Drove the launch activation of Gaming Products at EGS MX. Executed retail, trade, consumer, digital, social media, and PR marketing strategies to maximize brand visibility and engagement. Developed integrated campaigns that drove sales and brand awareness in the Mexican market. Managed the Creative and Media agencies
Digital Marketing Manager
Nokia-September 2006 - March 2010Ensured optimal brand presence and experience for Nokia's, full portfolio products and services oriented to digital and mobile initiatives, overseeing all consumer digital platforms. Managed media campaigns, product sites, CRM, and loyalty programs to enhance consumer engagement and brand loyalty. Directed comprehensive digital strategy to maximize brand impact and customer retention across all channels. Led a monthly Digital internal event "e - cafe" to align with all Company stakeholders from legal, PM, Marketing and Sales. Managed the Creative, Digital, PR and Media agencies.
Your Skills
Strategic Planning, Digital Marketing, Advertising Campaigns, Customer Relationship Management, Email Marketing, Omni-Channel Marketing, Branding, Marketing, Business Development, Adaptability
