Education
Entertainment Providers
Financial Services
Hospitals and Health Care
Retail
Technology, Information and Media
Active
Gulny
Growth focused digital marketing director
About Me
Marketing leader with 15+ years of experience driving digital transformation, revenue growth, and customer engagement across insurance, e - commerce, retail, and agency environments. Proven success in leading cross functional teams and building digital capabilities from the ground up. Deep expertise in performance marketing, demand generation, SEO, CRO, and full - funnel digital strategies for both B2B and B2C. Known for operational excellence, data - driven decision - making, and scaling digital functions including social media, email marketing, and analytics to deliver measurable business impact. Expertise includes:
Digital Strategy & Transformation | Digital Marketing | Demand Generation | Performance Marketing | Paid Search Strategy | Social Media Marketing | SEO Strategy & Execution | Conversion Rate Optimization (CRO) | A / B Testing & Experimentation | Email Marketing | Website UX & UI Management
Jurisdiction
Canada | Turkey
Experience
Seniority LevelDirector
Years of Experience15-20 years
Current StatusActive
Director, Digital Marketing
2024 - Present
Reporting to the VP of Marketing, leading GreenShield’s digital marketing efforts across B2B and B2C segments, supporting insurance, mental health, and health services lines of business. Managing a cross-functional team, multiple agency partners, and the organization’s entire digital ecosystem.
Head of Growth Marketing
2023 - 2024
Reported to the president, leading a high-impact team to deliver performance marketing and CRO strategies aligned with company growth objectives.
Director, Conversion Optimization
2022 - 2023
Led a team of 6 in enabling both B2C and B2B clients such as WeTransfer, F5 and Godiva to achieve revenue growth and increased demand.
Consultant, Loyalty Campaigns
2018 - 2019
Managed CRM campaigns of Triangle Rewards Loyalty Program to increase customer engagement.
Supervisor, Marketing
2017 - 2017
Led CRM team to drive the active customer base and value growth.
Skills
Core skills0
Languages2
Languages
English
Turkish