Profile
Retail
Technology, Information and Media
Hospitals and Health Care
Financial Services
Active

Mukta Kasturia

AI Focused Performance and Growth Strategist

About Me

Growth Marketing and Analytics Leader with 10+ years of experience in paid media, performance marketing, and lifecycle strategy across SaaS, eCommerce, retail, franchise, and healthcare sectors. Skilled in aligning global media strategy with business objectives, optimizing multi - million - dollar budgets, and leading high - performing teams. Expertise in building sustainable revenue pipelines across sales and digital platforms through integrated media strategies, advanced attribution (MMM, platform lift, geo lift), and conversion - focused campaigns. Skilled collaborator with cross - functional teams, adept at translating marketing objectives into actionable results.

Jurisdiction

United States | India

Experience

Seniority LevelDirector
Years of Experience15-20 years
Current StatusActive
Owner & Growth Consultant
2025 - Present

• Leverage Predictive Analytics, MMM, and Geo Lift Studies to refine media investments and optimize CAC / LTV ratios.

Director of Performance & Revenue Marketing
2021 - 2024

• Oversaw a $150M media budget, achieving nine - figure revenue growth across 750+ retail stores.

Performance Marketing Manager
2018 - 2021

• Created data‑driven campaign structures and attribution modeling that aligned media, site, and operational efforts, yielding a 10 figure revenue growth across B2B and consumer lines.

Head of Performance Marketing & eCommerce
2017 - 2018

• Leveraged CRM (HubSpot) and digital marketing efforts to achieve a 32% online conversion rate improvement and doubled revenue from event campaigns.

Head of Performance Marketing
2014 - 2016

• Secured series A funding, by developing global paid media campaigns across digital platforms, acquiring 10 , 000+ developer users within six months while reducing CAC by 62%.

Head of Client Services
2011 - 2014

• Created global upsell and cross‑sell campaigns yielding 8‑figure post‑sales revenue, managing a $2M+ annual media spend across multinational clients like Unilever and ICICI Bank.

Education

Masters of MBASymbiosis Institute of Business Management
Present

Skills

Core skills1
Languages2

Skills

Marketing Mix Modeling, Search Engine Optimization, Salesforce, HubSpot CRM, Line Segment, Vulnerability Scanning, Touch Typing, Microsoft Excel, Information Visualization, Looker Analytics

Languages

English
Hindi

Services