Throughout my career, I have developed a keen understanding of organisational strategy, risk management, and corporate governance. I have served on several boards, where I have contributed to robust decision-making, effective oversight, and the cultivation of a positive organisational culture. A seasoned business leader with extensive local and international experience across different companies, categories, and geographies, combining strategic vision with operational excellence. With a strong analytical mindset and a proven ability to lead teams, manage full P&Ls, and influence senior stakeholders, I bring a results-driven yet humble leadership style. My global tenure at Unilever Headquarters, coupled with hands-on management of multiple business units in a complex European market, has honed my capacity to drive growth, transformation, and sustainable performance. Passionate about people and consumers, I excel in finding strategic opportunities, developing scalable business models, and leading cross-functional initiatives that deliver measurable impact. Notable achievements include setting up Unilever’s Category Management in Portugal, developing global Perfect Store Solutions, delivering 25% complexity reduction under Fuel 4 Growth, and leading a major media transformation achieving consistent CPR reductions. An active industry leader, I keep strong networks across customer, media, and regulatory landscapes, and chair multiple trade associations. I now bring this breadth of strategic, commercial, and governance ability to Board Advisory roles focused on growth, transformation, and responsible brand leadership.