Lead a 25-person team of media planners and account managers serving major clients such as TIM, Geely, Chicco, Prenatal, Sunprime, Eataly, Itabus, Mastercard, Hype and illimity Bank. Oversee digital strategy, execution, and performance optimization across all paid media channels. Introduced automation and AI-powered tools to improve planning and reporting efficiency, streamlined operations and governance models, and ensured consistent ROI improvement across channels

Directed global social advertising for Lenovo Legion and managed EMEA campaigns for Lenovo and Motorola. Led cross-market coordination to enhance consistency and performance across regions, strengthening performance marketing frameworks through unified data modeling.

Managed a large team of account directors and digital planners handling multi-market clients. Acted as the main driver of digital transformation, fostering innovation, data-driven strategy, and cross-media integration across all clients. Developed measurement and performance frameworks, elevating client ROI and digital maturity.

Led Mediacom’s Digital division, shaping the agency’s positioning in the Italian market. Defined digital strategy for key accounts and new business pitches, promoted a media-neutral approach, and supported innovation adoption across markets.

Responsible for the design and execution of digital media plans, ensuring sales and performance KPIs for top clients. Coordinated specialist teams across search, display, social, video, and programmatic channels.

Oversaw SEO, CRM, fidelity, and eCommerce programs to increase traffic, sales, and brand engagement. Managed international product launches and multi-country campaigns, leading digital performance initiatives that positioned Motorola among the top tech brands in online engagement.