Technology, Information and Media
Oil, Gas, and Mining
Professional Services
Utilities
Manufacturing
Active

Greg Snapper

Corporate Reputation & Communications Leader | Building Trust in an Era of AI + Change | Former LinkedIn + PG&E | Public Affairs, Crisis, Exec Comms

Jurisdiction

United States

Notable employer

  • Head of Global Corporate Communications at LinkedIn
  • Integrated Communications Director at Pacific Gas & Electric Company

Experience

Seniority LevelExecutive
Years of Experience15-20 years
Current StatusActive
Founder and Lead Consultant
2025 - Present

Summit Trust Partners specializes in crisis and reputation, executive communications, public affairs and fractional chief communications officer services.

Head of Global Corporate Communications Notable
2018 - 2025

Led a global team of 20 external and internal communicators, a multimillion-dollar budget, across internal and external communications for LinkedIn's trust, public policy and corporate communications. Writer for Chief Legal Officer, Head of Trust Product, Engineering and chief consultant on reputation management with the CEO. Created an integrated communications model where internal and external communications became blended functions creating greater "one-voice" efficiency and strategic outcomes for the business. Served as chief spokesperson on 100+ high-stakes issues (election integrity, AI, workforce reductions, China content moderation). Built a scalable crisis playbook and aligned C-suite and international leadership on company responses to 400+ complex issues facing LinkedIn, Microsoft and tech. Created and launched LinkedIn/Microsoft 'Future of Work: AI at Work' report with 5M impressions on social and 50+ earned pieces of coverage. Mitigated 80% negative news between 2020–2025, adding 500+ positive earned stories. Directed M&A comms including $500M Glint acquisition and Slideshare divestiture. Secured 20+ Tier 1 media stories (WSJ, NYT, CNN, Reuters, CNBC) in partnership with B2B and Consumer Comms teams.

Integrated Communications Director Notable
2008 - 2018

Leader of external and internal communications reaching 15 million Californians and 23,000 employees. Director of Gas Operations communications covering a broad spectrum of proactive PR campaigns for pipeline safety R&D technologies to crisis response for pipeline incidents. Supported and led a 10-person team including communications strategy, public relations, employee and executive communications for the President of Gas and each Gas Operations vice president. Implemented integrated communications strategy daily to effectively reach customers and employees across the state and at all levels of the organization. Proven company spokesperson and public information officer for earthquakes, gas pipeline incidents and customer education campaigns. Served as communications co-lead for the criminal trial of U.S. v. PG&E.

Educations

Degree of Journalism and SpanishButler University
2000 - 2004

Skills

Core skills0
Languages2

Languages

English
Spanish