Farming, Ranching, Forestry
Professional Services
Technology, Information and Media
Active

Shannon W

Executive Profile Seasoned global communications executive with 25+ years of experience shaping corporate narratives, leading brand transformations, and managing high-impact communications across industries. A trusted advisor to CEOs and boards, I specialize in defining voice, strengthening reputation, and building stakeholder trust through strategic storytelling, proactive issues management, and integrated communications. Combining deep corporate experience with the agility of a consultant, I bring a fractional executive mindset—providing C-suite–level counsel, actionable strategies, and scalable systems that align with business growth, brand positioning, and reputation resilience. In recent years, I have also consulted independently for organizations on marketing strategy and brand development, offering strategic insights that accelerate growth and market differentiation. Core Expertise: Strategic Communications Leadership • Crisis & Reputation Management • CEO & Executive Counsel • Corporate Affairs • ESG & Sustainability Communications • Brand Positioning • Media & Public Relations • Digital Transformation • Thought Leadership • Internal & Change Communications

Jurisdiction

Canada

Notable Employer

  • Global Director Communications at Acadian Seaplant Limtited
  • Digital Marketing Manager at Bayer

Experience

Seniority LevelDirector
Years of Experience20+ years
Current StatusActive
Global Director CommunicationsNotable
2021 - Present

Provide strategic communications leadership for a global biotechnology company pioneering regenerative and climate-smart agriculture. Lead a high-performing global team driving transformation through storytelling, stakeholder engagement, and reputation management.

Digital Marketing ManagerNotable
2019 - 2021

Led digital transformation initiatives driving engagement and measurable ROI for Global agricultural company.

Brand and Advertising Manager
2015 - 2019

Owned $18M in communications budget, driving integrated marketing and PR initiatives across product portfolios.

Account Director
2011 - 2015

Led the agency’s largest agricultural account, managing $10M in communications activity.

Education

Degree of CommerceUniversity of Calgary
Present
Diploma of MarketingSAIT
Present
Diploma of SustainabilityMIT
Present

Certification

Total Certifications1

MIT Sustainability Certification

Skills

Core skills10
Languages1

Skills

Strategic Communications Leadership
Executive Counsel & Advisory
Crisis & Reputation Management
Brand Positioning Narrative Development
Digital Transformation
Media Relations
Sustainability & ESG Communication
Consulting & Fractional Leadership
Stakeholder Engagement
Internal and external communications

Languages

English

Services