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Hello, I'm Shannon W.

Details

  • Professional CategoryBrand, Marketing & Communications
  • Location
  • Years of Relevant Experience20+ years
  • Seniority LevelDirector
  • Consulting Rate (Hourly)80

Headline

Executive Profile Seasoned global communications executive with 25+ years of experience shaping corporate narratives, leading brand transformations, and managing high-impact communications across industries. A trusted advisor to CEOs and boards, I specialize in defining voice, strengthening reputation, and building stakeholder trust through strategic storytelling, proactive issues management, and integrated communications. Combining deep corporate experience with the agility of a consultant, I bring a fractional executive mindset—providing C-suite–level counsel, actionable strategies, and scalable systems that align with business growth, brand positioning, and reputation resilience. In recent years, I have also consulted independently for organizations on marketing strategy and brand development, offering strategic insights that accelerate growth and market differentiation. Core Expertise: Strategic Communications Leadership • Crisis & Reputation Management • CEO & Executive Counsel • Corporate Affairs • ESG & Sustainability Communications • Brand Positioning • Media & Public Relations • Digital Transformation • Thought Leadership • Internal & Change Communications

Experience

Global Director Communications

Relevant/Notable employerAcadian Seaplant LimtitedOctober 2021 - CurrentProvide strategic communications leadership for a global biotechnology company pioneering regenerative and climate-smart agriculture. Lead a high-performing global team driving transformation through storytelling, stakeholder engagement, and reputation management.

Digital Marketing Manager

Relevant/Notable employerBayerApril 2019 - October 2021Led digital transformation initiatives driving engagement and measurable ROI for Global agricultural company.

Brand and Advertising Manager

BayeJune 2015 - April 2019Owned $18M in communications budget, driving integrated marketing and PR initiatives across product portfolios.

Account Director

McCann WorldgroupNovember 2011 - June 2015Led the agency’s largest agricultural account, managing $10M in communications activity.

Industry

  • Farming, Ranching, Forestry
  • Professional Services
  • Technology, Information and Media

Specific Jurisdictions That I'm Qualified In or Can Cover

Canada: Alberta

Language(s)

  • English

Education

University of Calgary

DegreeCommerce -

SAIT

DiplomaMarketing -

MIT

DiplomaSustainability -

Professional Membership / Certification

MIT Sustainability Certification

Your Skills

Strategic Communications LeadershipExecutive Counsel & AdvisoryCrisis & Reputation ManagementBrand Positioning Narrative DevelopmentDigital TransformationMedia RelationsSustainability & ESG CommunicationConsulting & Fractional LeadershipStakeholder EngagementInternal and external communications

Professional Interests

Strategic Brand TransformationExecutive CommunicationsSustainability and ESG IntegrationDigital Innovation & AI in MarketingThought Leadership DevelopmentStakeholder Engagement & Trust BuildingOrganizational Culture

I am interested in

  • Career Opportunities
  • Providing Services based on my Expertise

My listings (1)