Key accomplishments include: * Founded the BtoB Marketing and Corporate Communications function, that increase thought leadership by 40% within the first year through targeted public relations initiatives. * Drove lead generation efforts that resulted in a 30% increase in marketing qualified leads year-over-year by implementing innovative marketing strategies and enhancing market positioning. * Managed a diverse team of integrated marketing professionals, fostering collaboration that improved project delivery timelines by 25% and enhanced overall team performance metrics. * Oversaw governance of corporate communications practices that safeguarded the company’s reputation during critical periods, effectively mitigating potential risks through proactive messaging strategies.

Key accomplishments included: * Established the cybersecurity communications function at McKesson, ensuring a structured approach to incident management that improved organizational awareness and responsiveness to cybersecurity threats. * Developed the first-ever Cybersecurity Incident Notification & Escalation Playbook for the Board of Directors, enhancing clarity in communication during critical incidents and fostering trust among stakeholders. * Facilitated a comprehensive cybersecurity metrics program that communicated results monthly to all stakeholders within the organization, driving informed decision-making and strategic improvements. * Managed a dedicated core team of cybersecurity professionals focused on training and project management, increasing team efficiency by 30% through streamlined processes and effective communication strategies.

Key accomplishments included: * Founded the consumer education program at Equifax, establishing a global vision that enhanced brand reputation and consumer trust across multiple markets within the first year of implementation. * Collaborated with leadership and external stakeholders to develop advocacy initiatives that increased consumer engagement by 30%, driving a significant rise in brand sentiment. * Served as the primary spokesperson for consumer education in the U.S., effectively communicating key messages to diverse audiences through various channels, resulting in a 25% increase in audience reach. * Managed a high-performing team of content creators and PR professionals, streamlining communication processes that improved project delivery timelines by 40% while maintaining quality standards. * Founded the Content Strategy function at Equifax, establishing a cohesive internal communications framework that increased employee engagement by 30% within the first year of implementation. * Spearheaded the external public relations strategy, resulting in a 40% increase in positive media coverage and a 25% growth in brand visibility across digital platforms over 18 months. * Developed and delivered actionable internal communications that streamlined messaging across departments, enhancing clarity and reducing misunderstandings by 20%, contributing to a more aligned workforce. * Oversaw the creation of compelling consumer-facing website content that improved user engagement metrics by 50%, driving higher traffic volumes and increasing conversion rates on direct-to-consumer initiatives.

Key accomplishments included: * Developed and executed a comprehensive content strategy for CHEP North America and IFCO PMS that elevated brand visibility by over 30% within eight months of implementation. * Conducted extensive research and audits that informed the creation of engaging marketing materials which resulted in a 25% increase in audience engagement metrics across multiple channels. * Authored persuasive white papers and thought leadership articles that effectively communicated the value proposition of products, leading to a 15% increase in lead generation initiatives. * Collaborated with cross-functional teams to align messaging across platforms, ensuring consistent brand communication that resonated with target audiences. * Co-led the successful rebranding of CHEP North America from a supply chain company to a supply change company, significantly enhancing market perception and brand identity across multiple channels. * Developed and executed comprehensive strategic communications plans in collaboration with key decision-makers, resulting in improved alignment of messaging and increased stakeholder engagement by 30%. * Led crisis communications efforts during critical situations, ensuring timely and effective messaging that mitigated potential reputational damage and maintained public trust in the organization. * Oversaw public relations initiatives that elevated CHEP USA's brand visibility, including securing a groundbreaking 17-minute segment on NPR's Planet Money, marking a first for the company. Skills: Strategic Communications, Crisis Management, Public Relations

Key accomplishments included: * Spearheaded public relations initiatives that enhanced brand visibility by 30%, significantly increasing media coverage across key industry publications including Mashable. * Developed comprehensive internal and external communication strategies that improved employee engagement scores by 25%, fostering a more informed workforce. * Authored compelling content for the Nurun blog and other platforms, driving a 40% increase in audience engagement through strategic storytelling techniques. * Collaborated with cross-functional teams to align business development goals with communication efforts, resulting in a 20% increase in client acquisition within two years. * Developed a comprehensive marketing communications strategy that significantly improved brand visibility for the Atlanta office of Nurun, leading to a 30% increase in media mentions within one year. * Compiled a strategic public relations plan that included editorial outreach and executive visibility opportunities, resulting in the successful submission of 15 awards over four years, enhancing company reputation. * Executed targeted bylined articles and industry analyst outreach programs that effectively positioned executives as thought leaders in the market, contributing to a 25% increase in inbound inquiries from potential clients. * Fostered strong internal and external communication efforts that streamlined messaging across departments, reducing response time to media inquiries by 40%, thus improving overall communication efficiency.