Financial Services
Professional Services
Entertainment Providers
Technology, Information and Media
Active

Natalie Svider

Strategic Communications Leader | Media Relations Expert

About Me

Strategic Communications Leader | Media Relations Expert | Community Engagement: Strategic and results-driven Public Relations and Communications leader with deep experience across entertainment, consumer, technology, and financial services sectors. Proven ability to elevate brand reputation, drive global storytelling, and lead high-performing teams in fast-paced, high-visibility environments. Adept at navigating complex issues, managing crises, and crafting narratives that resonate with both business and consumer audiences. Trusted partner to executives, media, and stakeholders, with a track record of securing top-tier coverage and advancing organizational priorities.

Jurisdiction

United States

Experience

Seniority LevelExecutive
Years of Experience15-20 years
Current StatusActive
PR Consultant & Fractional PR Executive
2024 - Present

• Provide senior-level communications leadership to clients across entertainment, financial services, social media, and consumer brands, driving visibility and positive perception. • Develop and execute strategic communications plans integrating earned, owned, shared, and paid media to advance client objectives. • Deliver media training, issues management, and event representation for executives and talent. • Successfully represent/represented high-profile clients that include Procyon, Body Logic Sports Therapy, Fanscape

Head of Public Relations and Communications
2016 - 2024

• Directed firm-wide PR and media strategy, securing top-tier national business and broadcast coverage that elevated brand positioning. • Partnered with senior leadership on crisis communications, rapid response, and media engagement, ensuring message consistency and brand trust. • Launched executive communications and awards programs, doubling leadership visibility and achieving record recognition. • Drove cross-functional collaboration with marketing, legal, and HR to support corporate initiatives and public disclosures. • Oversaw digital storytelling strategy, tripling engagement across social channels. • Managed external agencies and consultants to amplify brand storytelling and streamline communications.

Public Relations & Community Outreach
2014 - 2016

• Executed media and community engagement strategy for major nonprofit events, including A Starry Night and the Walk to Defeat ALS. • Cultivated celebrity and press relationships to drive awareness and attendance. • Collaborated cross-functionally to align PR, marketing, and fundraising initiatives.

Sr. Account Supervisor
2004 - 2006

• Oversaw entertainment and sports client campaigns, including Napster and Mitsubishi Motors. • Led national PR campaigns, events, and media relations initiatives generating measurable ROI. • Supervised teams and managed client budgets across multi-channel projects.

Education

Degree of Radio TV BroadcastingCalifornia State University, Northridge
Present

Skills

Core skills0
Languages1

Languages

English