Defined and executed Ingenico’s global PR strategy repositioning the brand as a fintech and software-driven leader across EMEA, APAC and NAR. Strengthened C-suite visibility (CEO, CTO, CSO) and media influence through high-value relationships with tier-one outlets (Reuters, FT, CNBC, Forbes, Les Échos). Led crisis and issue response in collaboration with Legal, HR and Product, maintaining brand credibility under pressure. Directed regional PR agencies and implemented measurable KPIs optimizing global budget allocation.

Built and led the communications strategy for a B2B SaaS scale-up in workplace digitalization. Developed international brand positioning and PR campaigns supporting Series B fundraising and expansion across Europe and North America. Partnered with founders and investors to strengthen visibility, reputation, and strategic narrative.