• Lead product design direction and UX strategy for Browzwear platforms used by 1 , 000+ global fashion brands, driving a 30% increase in user satisfaction • Build and manage an in - house creative agency supporting 6 departments, cutting external vendor costs by $150K+ per year while accelerating asset delivery timelines by 35% • Manage a cross - functional team of 5 across UX / UI, technical writing, and analytics, increasing design delivery velocity by 40% • Reduced annual budget by $270,000 by eliminating redundant external resources and optimizing team structure • Architect a medallion data pipeline, transitioning from ETL to ELT to reduce processing costs by 30% and accelerate reporting by 40% • Drive AI feature integration across workflows, decreasing user task time by up to 35% and boosting efficiency • Established a UX intake and prioritization process, reducing feedback loop time by 60% and accelerating roadmap alignment • Scaled and maintain a unified design system across 3 products and 4 teams, reducing feature design time by 30%

• Directed comprehensive rebranding for five applications in the financial services sector, driving a 25% NPS increase and 15% revenue growth • Spearheaded multi - product unification by formulating UX vision and product management strategy across Billtrust's $2B SaaS B2B portfolio, unifying 8 native and acquired platforms • Rebranded core platform serving 25K+ customers, reducing resource costs by $1M • Facilitated AI assistant implementation, boosting user retention by 15% and platform usage by 25% • Exercised cross - functional influence by partnering with C - suite and engineering teams to accelerate product development by 30% and raise customer satisfaction by 25% • Established a cross - functional design systems and streamlined project lifecycle adopted by 14 development teams • Revamped invoicing checkout process, achieving 30% faster processing and reducing transaction errors by 20%

• Developed and maintained two open - source frameworks (Creatus, YJSimpleGrid) adopted by 1 , 200+ developers and powering 150+ templates, focusing on user - centered design and accessibility and improved user experience • Delivered 250+ award - winning digital products, including WordPress themes, Joomla templates, plugins, and extensions • Scaled YouJoomla to 110 , 000+ members with 13 years of growth and 14 – 21% annual revenue increases • Led and mentored an 8 - person cross - functional team delivering 600+ digital products across banking, fintech, e - commerce, healthcare, education, and media sectors • Launched strategic multi - channel marketing campaigns, resulting in 50 , 000+ new customers within the first two years