• Wrote, edited, researched and fact - checked diverse content types, including customer case studies, social media, blog posts, white papers, eBooks, video scripts, infographics and landing / web pages. • Optimized content using SEO strategies, A / B testing and performance analytics, analyzing results to improve reach, engagement and overall content performance across digital platforms. • Cross - functionally collaborated with communications, customer marketing and sales enablement teams to consult, identify and deliver content opportunities. • Planned the editorial calendar, aligning content with yearly campaigns and strategic initiatives while tailoring materials based on audience, funnel stage and customer journey insights. • Created the company's content style guide, including tone and voice mapping, personas, content formats, a glossary and a grammar guide, adopted company - wide.

• Developed and executed creative concepts and campaign messaging for global B2B and B2C brands in collaboration with creative directors, designers, account managers and clients. • Wrote and edited brand - aligned copy across digital ads, landing pages, apps, social media, emails, video scripts, OOH and print, including headlines, long - form storytelling and UX microcopy. • Collaborated closely with UX, design and strategy teams to craft intuitive, user - focused content experiences. Contributed to new business pitches, prototypes, storyboards and video scripts, supporting creative direction and client presentations. • Key accounts: Mercedes - Benz, Bosch, Siemens, NIVEA, DHL, 3M, Hugo Boss Mastercard.

• Managed "Amagram , " Amway's print and online content marketing publication. • Provided creative direction and developed innovative promotional strategies for both external audiences and internal business communications. • Oversaw content creation, leading editorial board meetings and editing all written and visual content. • Led creation of visual assets, including video tutorials and lifestyle photoshoots. • Managed yearly budgets for creative production, project management and translation.

• Produced and edited global marketing content, supporting PR, digital campaigns and trade marketing. • Wrote copy for print and digital advertisements, social media channels, press releases, email newsletters, merchandising displays, packaging and video scripts, ensuring brand consistency. • Created SEO - optimized website copy and eCommerce product pages. • Wrote copy for media outreach with influencers, bloggers, magazines and news websites, driving brand awareness and fostering media relationships.

• Developed persuasive B2B print and digital ad copy across multiple industries for agency clients in the Asia Pacific region.

• Edited English - language textbooks for Oxford University Press, Avrasya Press and English Time Press.