Technology, Information and Media
Active

Alena L

About Me

Senior Business Development Executive with 20+ years of experience identifying and driving strategic partnerships and revenue growth opportunities in AdTech, MarTech, and digital advertising. Proven track record of building and scaling partner programs and developing multi million - dollar strategic partnerships with Fortune 500 companies. Expert in building and leading high - performing teams, developing go - to market strategies, and driving cross - functional collaboration across global organizations.

Jurisdiction

United States

Experience

Seniority LevelExecutive
Years of Experience20+ years
Current StatusActive
Head of Global Strategic Tech Partner Development,
2022 - 2024

Principal, Global AdTech Partnerships
2024 - Present

Sr. Manager, Measurement and Ad Tech Partner Development,
2020 - 2022

Senior Partner Development Manager, Strategic Tech Partners,
2019 - 2020

Joined Amazon Advertising's high - growth team to build API integrators' partnerships to support Amazon Ads products adoption and revenue growth. Built and scaled comprehensive partner programs spanning measurement, ad tech, and strategic technology providers and developed key partnerships across all Amazon Ads products including Amazon DSP, Amazon Marketing Cloud, Sponsored Ads, Supply, Data, Audiences and Measurement. Led strategic initiatives involving cross organizational alignment with Legal, Privacy, Product, Engineering, and AWS teams.

Vice President, Head of Retail and Travel Business
2016 - 2018

Senior Account Manager, Personalized Retargeting
2010 - 2011

• Provided high - level marketing consultancy for top retail clients, driving strategy and campaign optimization • Increased key account spend by 2 - 3x through needs analysis and actionable solutions • Led cross - functional teams to launch and optimize retargeting campaigns under aggressive timelines

Head of New Business Development, New verticals
2006 - 2010

Skills

Core skills1
Languages1

Skills

Business Development, Strategic Partnership, Revenue Growth, Team Leadership, Marketing Automation, International Business Development, Product Strategy, Public-Private Partnerships, Business Development, Strategic Partnership

Languages

English