Joined PwC Dubai as a graduate through the FFTF program and progressed to Senior Manager, leading digital transformation, product development, and experience consulting projects across government, financial, industrial, logistics, telecom, and technology sectors. • Secured $5.5M USD revenue in 2025 by driving strategic growth and leading business development for key accounts. Managed a Liferay executive platform implementation project with a team of 8, ensuring daily senior stakeholder and vendor coordination. Directed program management for a service platform impacting 80+ KSA entities, overseeing a backlog valued at $2.5M USD. Led the enhancement of the customer journey for a Saudi telecom company's DDoS Protection service, conducting as - is analysis, stakeholder interviews, and future - state design, uncovering a $2M USD gap in finances. Established a CX Department in a leading IoT company by leading a 4- person team to deliver CX strategy and operating model. Detailed investor journeys across 8 industries in collaboration with stakeholders from 10+ KSA entities as part of KSA Vision 2030. Planned and facilitated design thinking workshops and focus groups, generating actionable insights that informed service redesigns.