• Spearheaded digital transformation initiatives specialized in the Adobe Experience Platform (AEP), optimizing business processes and enhancing customer experience. • Engaged business owners and C - suite executives in gathering and analyzing project requirements, aligning technology solutions with core business objectives. • Created comprehensive project proposals and delivered presentations to senior management and C - suite, securing buy - in and project budgets. • Implemented cross - property data collection strategies utilizing the Adobe Mobile Core & Web SDK, ensuring comprehensive data capture across digital properties. • Designed and implemented robust data schema design processes, ensuring universal compliance and data governance across various business units. • Enabled advanced Customer Journey Analytics (CJA) and Orchestration through strategic data enrichment, providing unified customer views. • Implemented personalization at scale, developing and executing A / Bn and Multivariate testing cases to optimize user engagement and conversion. • Conducted rigorous compliance testing and end - to - end data validation and visualization, ensuring data accuracy and reliability. • Customized and delivered technical training programs tailored to meet specific client operations and maturity levels, ensuring successful user adoption. • Served as Project Tech Lead & Trainer for major clients including Volvo Construction Equipment, Volvo Penta, Sparebank1, Íslandsbanki, Swisscom, LähiTapiola, and Novo Nordisk.

• Directed mobile forensics sales and marketing analytics initiatives targeting governmental authorities (law enforcement, military, border control, corrections). • Led cross - functional technical projects supporting business intelligence and data analytics teams (12+ stakeholders), implementing SQL - based solutions and driving significant improvements in business delivery. • Developed data - driven user personas using statistical analysis and customer segmentation strategies, creating targeted marketing campaigns that improved conversion rates by 25%. • Implemented behavioral data collection systems using Python and ETL processes, ensuring GDPR compliance and privacy regulations adherence while centralizing 9+ data sources for analytics. • Formulated comprehensive campaign analytics strategies, automating direct marketing, programmatic advertising, and social media activities using marketing analytics tools and A / B testing methodologies. • Oversaw lead generation pipeline and predictive scoring models using machine learning algorithms, improving lead qualification processes by 40% and reducing (6+ month) sales cycle times. • Designed and scheduled ETL processes using SQL and Python for data warehousing, centralizing multiple data sources and improving data quality by 60% for business intelligence reporting. • Constructed and maintained interactive BI dashboards using Power BI and Looker Studio, enabling data visualization and self - service analytics for 25+ internal stakeholders across departments. • Presented monthly KPI analyses and statistical reports to C - Suite executives and finance stakeholders, utilizing data storytelling techniques to communicate insights and drive strategic decisions.

• Orchestrated the digital transformation of B2B and B2C divisions by leading the migration to Adobe Experience Platform, enabling unified customer profiles and advanced segmentation for enhanced personalization and engagement. • Defined and implemented a cohesive data taxonomy for customer segmentation, leveraging MECE (Mutually Exclusive, Collectively Exhaustive) principles to optimize data structure and improve campaign targeting. • Collaborated with Legal and Data Engineering teams to automate data subject access request (DSAR) management, ensuring compliance with data governance and privacy regulations through workflow automation. • Designed universal data schemas and monitored datasets within Adobe Experience Platform, implementing anomaly detection processes to ensure data integrity and support advanced analytics. • Empowered Conversion Rate Optimization (CRO) managers to deploy personalization use cases by providing actionable insights and enabling real - time data activation across digital channels. • Architected and led data engineering teams in centralizing and formatting disparate datasets, streamlining data integration and supporting unified customer experience orchestration. • Partnered with data scientists to develop propensity models and media mix modeling, leveraging Adobe Experience Platform data to drive predictive analytics and optimize marketing ROI. • Applied agile methodologies to synchronize martech operations with development teams, accelerating project delivery and fostering a culture of