• Spearheaded digital transformation initiatives specialized in the Adobe Experience Platform (AEP), optimizing business processes and enhancing customer experience. • Engaged business owners and C - suite executives in gathering and analyzing project requirements, aligning technology solutions with core business objectives. • Created comprehensive project proposals and delivered presentations to senior management and C - suite, securing buy - in and project budgets. • Implemented cross - property data collection strategies utilizing the Adobe Mobile Core & Web SDK, ensuring comprehensive data capture across digital properties. • Designed and implemented robust data schema design processes, ensuring universal compliance and data governance across various business units. • Enabled advanced Customer Journey Analytics (CJA) and Orchestration through strategic data enrichment, providing unified customer views. • Implemented personalization at scale, developing and executing A / Bn and Multivariate testing cases to optimize user engagement and conversion. • Conducted rigorous compliance testing and end - to - end data validation and visualization, ensuring data accuracy and reliability. • Customized and delivered technical training programs tailored to meet specific client operations and maturity levels, ensuring successful user adoption. • Served as Project Tech Lead & Trainer for major clients including Volvo Construction Equipment, Volvo Penta, Sparebank1, Íslandsbanki, Swisscom, LähiTapiola, and Novo Nordisk.

• Directed mobile forensics sales and marketing analytics initiatives targeting governmental authorities (law enforcement, military, border control, corrections). • Led cross - functional technical projects supporting business intelligence and data analytics teams (12+ stakeholders), implementing SQL - based solutions and driving significant improvements in business delivery. • Developed data - driven user personas using statistical analysis and customer segmentation strategies, creating targeted marketing campaigns that improved conversion rates by 25%. • Implemented behavioral data collection systems using Python and ETL processes, ensuring GDPR compliance and privacy regulations adherence while centralizing 9+ data sources for analytics. • Formulated comprehensive campaign analytics strategies, automating direct marketing, programmatic advertising, and social media activities using marketing analytics tools and A / B testing methodologies. • Oversaw lead generation pipeline and predictive scoring models using machine learning algorithms, improving lead qualification processes by 40% and reducing (6+ month) sales cycle times. • Designed and scheduled ETL processes using SQL and Python for data warehousing, centralizing multiple data sources and improving data quality by 60% for business intelligence reporting. • Constructed and maintained interactive BI dashboards using Power BI and Looker Studio, enabling data visualization and self - service analytics for 25+ internal stakeholders across departments. • Presented monthly KPI analyses and statistical reports to C - Suite executives and finance stakeholders, utilizing data storytelling techniques to communicate insights and drive strategic decisions.

• Orchestrated the digital transformation of B2B and B2C divisions by leading the migration to Adobe Experience Platform, enabling unified customer profiles and advanced segmentation for enhanced personalization and engagement. • Defined and implemented a cohesive data taxonomy for customer segmentation, leveraging MECE (Mutually Exclusive, Collectively Exhaustive) principles to optimize data structure and improve campaign targeting. • Collaborated with Legal and Data Engineering teams to automate data subject access request (DSAR) management, ensuring compliance with data governance and privacy regulations through workflow automation. • Designed universal data schemas and monitored datasets within Adobe Experience Platform, implementing anomaly detection processes to ensure data integrity and support advanced analytics. • Empowered Conversion Rate Optimization (CRO) managers to deploy personalization use cases by providing actionable insights and enabling real - time data activation across digital channels. • Architected and led data engineering teams in centralizing and formatting disparate datasets, streamlining data integration and supporting unified customer experience orchestration. • Partnered with data scientists to develop propensity models and media mix modeling, leveraging Adobe Experience Platform data to drive predictive analytics and optimize marketing ROI. • Applied agile methodologies to synchronize martech operations with development teams, accelerating project delivery and fostering a culture of

Client facing engineering director for Customer Data Platform, driving internal customer engagement models Cross-device (household, individual, device) analysis and activation Collect and distribute critical customer feedback with Product & Partners Create scalable integrations for data onboarding, address legal concerns Enable data transfer agreements for 2nd party ingestion, batch & realtime Support customer success managers with quarterly business reviews

Package and enable the sale of Programmatic Advertising across emerging channels (Linear TV, CTV, Radio, Podcasting, D/OoH & Print) Strategic pipeline-planning with Business Developers to identify and engage potential prospects Hands-on creation of PoCs to present to key client stakeholders Address and resolve technical feasibility in order for the client to build their own sales strategy Manage a core team of SSP engineers to enable new openRTB compliant functionality Data on-boarding and enrichment of 2nd & 3rd party sources Major first-mover in Programmatic Digital OoH across multiple EMEA publishers Case studies showcased globally leading to Cannes Lions nominations

Develop a suite of Rich Media branding formats, convert existing templates from ActionScript to HTML5 Manage a small team of developers to integrate templates into the Creative Studio Frequent peer-review sessions for code optimisation Document and package solutions for Business Development to promote Educate internal stakeholders on new releases Facilitate developmental requirements emanating from successful RFPs Combine a wide array of existing products into packages for custom pitches Collate granular competitor product analysis Interim manager for Publisher Certifications team

Pre-Sales technical management, product education & post sales support services Directed the creative support team in producing marketing collateral, driving lead generation and a measurable uplift in engagement Create and present proposals for advertisers, media/creative agencies & publishers Analyse and provide responses to RFIs & RFPs Advise on best practices for branding campaign performance & optimisation Analyse campaign ROI & implement methods to increase conversions Provide critical internal feedback to the product development team Carry out quarterly business reviews, prioritised by highest revenue generating customers

Establish a local market presence for Mediamind in the Nordics Solely responsible for all creative and publisher support tasks Pre-Sales for publisher, media & creative agencies in utilising relevant products Develop new rich media branding advertising units and templates Manage internal Quality Assurance & Publisher Certification teams, as well as outsource partners Provide full-service ideation, production, publisher testing, programmatic strategies and execution Analyse campaign performance and present insights to key stakeholders Assist internal marketing with generating customer case studies

Campaign development from conception to go live Campaign performance analysis, optimisation and reporting Train & assist UK creative agencies on new & existing products Support internal Sales & Account Management teams, ensuring campaigns are delivered on time Understand agencies’ individual needs & recommend workflows to better optimise their time