• Founded and scaled personal care brand from concept through successful exit, setting strategic vision, securing capital, and accelerating omni - channel growth. • Built an 8 - person cross - functional team spanning products, operations, and marketing; established culture and processes enabling 50%+ YoY profitable growth across channels. • Raised capital and oversaw investor relations with 40+ investor groups, ensuring transparent governance, alignment on strategy, and confidence through exit. • Directed M&A process through brand sale, navigating negotiations and ensuring continuity for team, partners, and investors. • Allocated capital and resources across growth levers (marketing, operations, product) to balance efficiency with scale; guided freelancers and agencies across TikTok, Meta, paid media, PR, and SEO to manage customer acquisition. • Secured national retail distribution with Walmart, becoming youngest brand in Naturals section, while expanding across Amazon, DTC, and 100+ specialty retailers and gyms. • Directed product innovation, launching 17 SKUs with full oversight of formulations, consumer testing, packaging, regulatory compliance, and supply chain readiness. • Expanded brand awareness by 2 , 500% through strategic partnership with celebrity fitness studio DOGPOUND, strengthening credibility with consumers and press.

• Advised Operations Executives as trusted partner on organizational decisions and change management. • Earned a 6 - month extension (from 3 to 9 months) after early results exceeded expectations, supporting full implementation and measurable improvements. • Uncovered 40+ operational improvements through 360° review of North American supply chain, design, merchandising, and retail processes. • Designed future - state operating model with 20+ EVPs and VPs, facilitating executive workshops to align priorities and manage adoption.

• Shaped EU market entry strategy in wake of Brexit, addressing regulatory, logistics, and operational requirements for scalable international growth. • Delivered 18% cost savings by optimizing U.S. warehouse and logistic strategy. • Advised Ops team on Brexit - related risks and operational adjustments required for expansion.

• Devised business plans for new ventures, including a hospitality membership club; developed financial model and launch strategy to guide investment decisions. • Standardized key procedures across business units, reducing costs and increasing workload planning efficiency in Concierge department by 25%. • Improved receivables processes by 75% by developing an automated invoicing tool, cutting billing errors by 60%.

• Promoted to Consultant faster than any peer across British Columbia offices in six years; recognized by leadership for responsiveness, analytical rigor, and strong collaboration with senior stakeholders. • Improved satisfaction of 66 , 000+ faculty and students by 27% by designing a learning technology strategy "blueprint" for a major university. • Led 37 workshops with 30+ clinicians to redesign surgical and anesthesia care processes across 41 hospitals, supporting a province - wide clinical transformation. • Delivered $2.5M in annual cost savings for a healthcare client, generating $150K in billings as an Analyst. • Identified $250K in new revenue for a data sales business by developing a value - based pricing model through cost, market, and competitive analysis.