• Defined the vision, strategy, and analytics roadmap to maximize ROI across $400M marketing investment portfolio. • Delivered $4M+ in identified cost savings by uncovering optimization opportunities across ongoing incremental testing efforts and optimizing bid auction strategy for a key affiliate partner.

Led enterprise analytics and AI / ML functions for a high - growth fintech platform serving 1 , 500+ financial institutions. Define and execute strategy for external data products and internal insights, partnering directly with C - level stakeholders across Product, Marketing, Finance and Customer Experience. • Led vision and delivery of external analytics offerings, including AI - powered propensity models, data subscriptions, and insights dashboards • Built and scaled internal analytics function, focusing on self - service, stakeholder alignment, and operational impact • Launched and scaled AI / ML practice by developing and operationalizing multiple propensity models to drive predictive analytics and enhanced member insights • Prototyped GenAI - powered chatbot, reducing customer service resolution time by 50% and improving satisfaction • Designed and launched a prequalification product with 95%+ loan approval rate, validated through a successful proof of concept with select FI clients • Driving adoption of a standardized analytics platform to facilitate synergies across internal & external analytics teams, improving product quality, reducing time - to - market by 50%, and increasing team productivity by 30%. • Contributed significantly to company's product bundling / tiering strategy & vision for marketing automation product. • Instituted data governance frameworks and led quality initiatives to improve data reliability and trustworthiness.

Built and led Yummly's analytics function across subscription, product, content, and marketing domains to deliver data driven growth and product innovation. • Launched foundational analytics infrastructure, introducing scalable self - service dashboards and analytics frameworks to enable data - driven decision making. • Led development of a comprehensive LTV model, establishing it as a strategic metric to drive annual planning, prioritize product roadmap, and align cross - functional initiatives.

Spearheaded analytics strategy for $400M home marketplace business (Purchase, Refinance, Home Equity, and Reverse Mortgage), overseeing planning, execution, optimization and real - time business performance monitoring across both short- and long - term horizons. • Led multiple cross - functional funnel optimization initiatives to enhance efficiency of existing spend, resulting in $5M yield improvement. • Developed a lead quality prediction model using behavioral, demographic, and lender feedback data, enabling smarter pricing decisions and improving monetization by 5%. • Led analysis of credit bureau data to create customer segments based on credit inquiries, optimizing targeting strategies and boosting loan close rate by 8%. • Drove in - depth analysis of repeat visitor behavior and uncovered multiple optimization opportunities to improve revenue by 5% and loan close rate by 10%. • Led the design and implementation of an ad placement optimization algorithm and an automated delivery pipeline to the operational system (reverse ETL), resulting in 30% increase in ad revenue within three months. • Led TV ROI analysis through Media Mix Modeling techniques to optimize performance for both local and national TV product and brand campaigns, improving ROAS by 50%. • Pioneered business case for LTV at Lendingtree with $20M+ margin impact and drove stakeholder alignment. • Activated LTV metrics within LendingTree's marketing platforms (starting with GDN), leveraging 6+ predictive models to improve marketing operations and analysis.

Built and led an experimentation function to support product, SEO, and marketing efforts with robust testing and actionable insights, executing 40+ A / B tests • Championed a test - learn - iterate methodology, doubling test velocity and shortening time - to - market for new features. • Created a novel Geo - based A / B testing framework for SEO, uncovering insights to inform new localized content strategies and boost organic traffic.

Built a high - performing A / B testing team and executed A / B tests with $100M revenue impact in 2016 • Conducted 30+ A / B tests to identify $40M incremental revenue, and helped preserve $60M revenue by ensuring all Samsclub.com engineering releases had positive / neutral revenue impact. • Established a robust A / B testing framework at SamsClub.com by instituting best practices, statistical rigor, streamlined processes, and strong stakeholder engagement to ensure alignment and adoption • Defined and drove SamsClub.com A / B testing roadmap by collaborating with internal stakeholders and external vendors, resulting in successful launch of a major site redesign in Oct' 2015. • Built complex statistical models to identify relationship between labor hours and Sams club sales & provided recommendations to optimize labor spend and scheduling for improving sales by $50M. • Drove complex analysis of multi - package shipments and identified $150M cost - saving opportunity. Created actionable KPIs & goals to enable effective action on this major e - commerce cost driver for the first time in 10 years. Developed strategy and multi - year plans in collaboration with supply chain organization to ensure implementation. • Analyzed product bundle shipments and identified $7M+ in annual savings. Collaborated with 3 stakeholder teams to identify actions and led cross - functional engagement to ensure implementation. • Led development of 30+ dashboards and provided analytical insights to multiple supply chain stakeholders, enabling them to run their business more effectively.

Managed 8 - member team to deliver key BI projects and analytical insights for Intuit Small Business Group (SBG). • Owned multi - year BI and data strategy roadmap aligned with SBG's $1B+ product portfolio; drove adoption of unified analytics platforms, resulting in 20% annual cost savings and significant gains in insight quality and delivery speed. • Led launch of Flexible Voice of Customer (FVOC) analytics system, streamlining survey and feedback analysis to improve support quality and product satisfaction metrics. • Delivered advanced subscription funnel analytics and trial conversion insights, which helped boost Intuit Online Payroll conversions by 20%. • Partnered cross - functionally with finance, product, and marketing to rationalize KPIs across 50+ metrics down to 10 core actionable metrics, establishing ownership and consistency across teams. • Consolidated 4 legacy subscriptions reporting solutions into a single scalable, robust and easy - to - use solution resulting in reduction in ongoing cost and improvements in data quality and delivery, and speed to market. • Created prioritization frameworks and operating mechanisms to align high - impact data initiatives across marketing, sales, care, and finance.

Awarded by MITx, an online learning initiative of the Massachusetts Institute of Technology