Leadership in Data Analytics: • Built and scaled the data analytics function from a reporting team into a strategic partner • Established a robust data analytics culture, leading to 100% data - driven decision - making across functions. Market Strategy: • Initiated and conducted comprehensive market analyses to identify growth opportunities. • Defined methodology to measure market shares, deliver insights on market trends, and competitor activities. • Developed & executed tailored marketing strategies (channel mix, acquisition, incentives & pricing) • Achievements: Achieved a 15% YoY increase in net GMV, increased in 8ppts market share and profit growth. Growth Marketing: • Developed user segmentation models and employed predictive analytics (e.g., re - order probability, next best actions) to optimize customer targeting. • Implemented A / B testing strategies, doubling ROI through targeted audience engagement. Pricing Strategies: • Architected data - driven dynamic pricing strategies via intensive A / B testing, enhancing competitiveness & profitability. • Pioneered the "$1.99 Delivery Fee" campaign in Singapore, transitioning it from a company - funded initiative to a profitable co - funding model, driving a 10% top - line growth and generating $1M+ in monthly vendor funded revenue. Subscription & Retention: • Designed and validated subscription pricing models, proving them as a powerful retention tool with a 4x higher retention rate for subscribers versus non - subscribers through rigorous cohort analysis. New Business Development: • Drove a 13% topline growth for the Singapore region by launching new initiatives like grocery delivery & forging strategic partnerships with brands like DFI and Visa.

• Led a BI team to deliver advanced analytics and automated dashboards, providing actionable insights to marketing, finance, and leadership teams. • Spearheaded data science efforts for the 11 / 11 mega campaign, integrating deal hunting, teasing, and performance data to enhance business impact and post - event momentum

Achieved a 15% YoY increase in net GMV, increased in 8ppts market share and profit growth., Hinrich Global Trade Leadership,