Embedded in 3-year transformation with McKinsey & BCG → responsible for Buying stream in defining and implementing new end-to-end process. Negotiated & managed partnerships (Beeline, JClub, Next & Rossmann)

Partnered with McKinsey to deliver restructuring → freed ~30% of resources for reinvestment. Designed & implemented strategic KPIs, dashboards, and project governance. Designed and implemented full end-to-end process

Right-hand of CMO; Repositioned product & pricing strategy → ~25% efficiency gains & sales growth (with Bain & BCG). Designed and implemented new operating model for CMO area; Launched denim marketing plan → achieved double-digit growth

Filled the box for Head Strategic Planning & Analystics together with following key projects: Built standardized reporting framework aligning KPIs → eliminated fragmented reporting, improved transparency Created promotional calendar → now system integrated and embedded in operations. Led planning team operating model → introduced organization-, process- and strategy design Designed Strategic Target Forum process and template (per BCG recommendation) → outputs integrated into 5-year plan Drove underwear business recovery → returned category to growth above LFL; created reusable turnaround template Coordinated Poland recovery plan → implemented successfully; approach replicated for 2026