Launched the first adidas Originals flagship store in Chile in Mercado Urbano Tobalaba. • Managed a budget of 380K EUR. • Oversaw brand communication and BTL activations for adidas Originals and Factory Outlets nationwide, aligning global strategy with local market needs. • Collaborated with marketing, sales, and operations teams to execute campaigns and manage store P&L. • Increased client acquisition rate through events and marketing campaigns for store openings.

Oversaw and managed an annual budget of 450K EUR for content localization, media, events and PR strategies. • Developed and implemented 12 brand campaigns for adidas Originals and 5 for adidas Sportswear. • Improved category positioning aligning communication strategies for all adidas teams to ensure a homogeneous experience in every channel. • Relaunched adidas Samba selling out stock in 2 days. • Build strong partnerships with marketing agencies and strategic influencers. • Coordinated +8 adidas events such as a pop as store at Casacostanera mall, and in partnership with other brands, among other brand awareness initiatives. • Develop the campaigns and content calendar for the lifestyle categories managing deadlines while ensuring brand consistency.

• Led content, PR, media, and partnerships strategy (+20% positive reviews) and launched the brand’s affiliate & referral program

Source and vet creators, build data-driven offers (CPM/RPM/MVR), negotiate deals, onboard & track performance, renew monthly.