Responsible for full commercial and operational leadership, including sales, internal teams, client management, logistics and process oversight. • Defined and implemented the company’s growth strategy • Direct responsibility over sales office and business operations • Full coordination of internal workflows and customer delivery processes • Led improvements in stock planning and order management • Achieved +25% business growth within the first year • Strategic advisor to executive leadership on expansion initiatives

• Designed commercial strategies for B2B and B2C organizations • Improved sales systems and internal commercial structures • Implemented CRM and performance tracking frameworks

SEP 2020 – FEB 2021 Responsible for managing APAC commercial activity from Italian HQ. • Ensured continuity of business relationships • Managed key accounts and distributor network remotely • Handled regional forecasting and commercial planning

Full leadership responsibility for the Asian subsidiary, with direct P&L ownership. • Developed distributor networks and OEM partnerships • Led strategic planning, budgeting and forecasting • Strengthened brand presence and regional positioning • Managed cross-cultural team and China-HQ alignment • Accelerated business expansion across APAC

• Achieved +70% revenue growth in APAC • Led market development for luxury and automotive sectors • Managed a local team of 2 people • Established direct presence (post-agency model) • Built strategic partnerships with OEMs and global brands

• Doubled commercial volume for Alcantara S.p.A. through market penetration

Project Manager – Weihong Consulting (Shanghai) Project Supervisor – Fuyuan International (Shanghai) Import/Export Manager – Girasol Oversea (Italy) Marketing Intern – Mediaeast (Italy)